Khan Academy
Free online education platform for all ages.
Khan Academy at a glance
Khan Academy is an education website and one of the most visited sites in United States, currently ranked #94 in the country. It was founded in 2008 by Salman Khan and is headquartered in Mountain View, California, United States. Today Khan Academy is owned by Khan Academy, Inc.. Our estimates put its audience at ≈ 90 million visits per month. The business earns money mainly through donations, grants, partnerships. Its closest rivals include coursera.org, ixl.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 84.6 million / month | +2% |
| Q2 | ≈ 87.3 million / month | +3% |
| Q3 | ≈ 90 million / month | +3% |
| Q4 | ≈ 95.4 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 27 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| khan academy | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in United States
Company information
- Website
- khanacademy.org
- Sector
- Education
- Owner
- Khan Academy, Inc.
- Owner type
- Private company
- Founders
- Salman Khan
- Founded
- 2008
- Headquarters
- Mountain View, California, United States
- Employees
- 200+
- Ownership
- Khan Academy, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $60M annual revenue (donations, est.)
- Languages
- English and 40+ languages
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $60M annual revenue (donations, est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Khan Academy operates an education platform focused on United States. Free online education platform for all ages. Revenue comes mainly from donations, supported by the other lines listed below.
- Donations
- Grants
- Partnerships
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #94 in this index
- Sector rank
- Leading education site in United States
- Global rank
- 400
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| coursera.org | ≈ 54 million / month | #95 class competitor | — |
| ixl.com | ≈ 40.5 million / month | #96 class competitor | — |
What is Khan Academy?
Khan Academy (khanacademy.org) is an education platform serving users in United States. Free online education platform for all ages. It ranks #94 among the most visited websites in the country in this index, within the education category.
Who owns Khan Academy?
The site is operated by Khan Academy, Inc., founded by Salman Khan. The company was established in 2008 and is headquartered in Mountain View, California, United States. It employs around 200+.
Traffic and audience
Traffic estimates place Khan Academy at roughly 90 million visits per month, about 3 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How Khan Academy makes money
Revenue comes primarily from donations, alongside grants, partnerships.
Competitors in United States
Its closest rivals include coursera.org, ixl.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2008
Khan Academy is founded in Mountain View, California, United States.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #94 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns Khan Academy?
Khan Academy is operated by Khan Academy, Inc.. Private company structure, based on public filings and press reporting.
Where is Khan Academy headquartered?
Khan Academy is headquartered in Mountain View, California, United States.
When was Khan Academy founded?
Khan Academy was founded in 2008 by Salman Khan.
How many employees does Khan Academy have?
Khan Academy employs approximately 200+ people.
What is Khan Academy's revenue?
Khan Academy's revenue: ≈ $60M annual revenue (donations, est.).
Who are Khan Academy's competitors?
Main competitors in United States include coursera.org, ixl.com.
How does Khan Academy make money?
Mainly donations, grants, partnerships.
Is Khan Academy publicly traded?
No — Khan Academy is not listed as an independent public company; it is operated by Khan Academy, Inc..
How many visitors does Khan Academy get?
Third-party estimates place Khan Academy at roughly 90 million visits per month, mostly from United States, with 66% mobile traffic.
Is Khan Academy safe?
Khan Academy is an established education site founded in 2008 and ranked #94 in United States; use the official domain khanacademy.org and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskhanacademy.org
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos