Udemy
Online marketplace for instructor-led courses.
Udemy at a glance
Udemy is an education website and one of the most visited sites in United States, currently ranked #93 in the country. It was founded in 2010 by Eren Bali, Gagan Biyani, Oktay Caglar and is headquartered in San Francisco, California, United States. Today Udemy is owned by Udemy, Inc.. Our estimates put its audience at ≈ 70 million visits per month. The business earns money mainly through course sales, udemy business subscriptions. Its closest rivals include coursera.org, skillshare.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 65.8 million / month | +2% |
| Q2 | ≈ 67.9 million / month | +3% |
| Q3 | ≈ 70 million / month | +3% |
| Q4 | ≈ 74.2 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 21 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| udemy | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in United States
Company information
- Website
- udemy.com
- Sector
- Education
- Owner
- Udemy, Inc.
- Owner type
- Public company
- Founders
- Eren Bali, Gagan Biyani, Oktay Caglar
- Founded
- 2010
- Headquarters
- San Francisco, California, United States
- Employees
- 1,500+
- Ownership
- Udemy, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $780M annual revenue
- Languages
- English and 65+ languages
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $780M annual revenue
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Udemy operates an education platform focused on United States. Online marketplace for instructor-led courses. Revenue comes mainly from course sales, supported by the other lines listed below.
- Course sales
- Udemy Business subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #93 in this index
- Sector rank
- Leading education site in United States
- Global rank
- 530
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| coursera.org | ≈ 42 million / month | #94 class competitor | — |
| skillshare.com | ≈ 31.5 million / month | #95 class competitor | — |
What is Udemy?
Udemy (udemy.com) is an education platform serving users in United States. Online marketplace for instructor-led courses. It ranks #93 among the most visited websites in the country in this index, within the education category.
Who owns Udemy?
The site is operated by Udemy, Inc., founded by Eren Bali, Gagan Biyani, Oktay Caglar. The company was established in 2010 and is headquartered in San Francisco, California, United States. It employs around 1,500+.
Traffic and audience
Traffic estimates place Udemy at roughly 70 million visits per month, about 2.3 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How Udemy makes money
Revenue comes primarily from course sales, alongside udemy business subscriptions.
Competitors in United States
Its closest rivals include coursera.org, skillshare.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
Udemy is founded in San Francisco, California, United States.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #93 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns Udemy?
Udemy is operated by Udemy, Inc.. Public company structure, based on public filings and press reporting.
Where is Udemy headquartered?
Udemy is headquartered in San Francisco, California, United States.
When was Udemy founded?
Udemy was founded in 2010 by Eren Bali, Gagan Biyani, Oktay Caglar.
How many employees does Udemy have?
Udemy employs approximately 1,500+ people.
What is Udemy's revenue?
Udemy's revenue: ≈ $780M annual revenue.
Who are Udemy's competitors?
Main competitors in United States include coursera.org, skillshare.com.
How does Udemy make money?
Mainly course sales, udemy business subscriptions.
Is Udemy publicly traded?
Udemy's ownership: Public company.
How many visitors does Udemy get?
Third-party estimates place Udemy at roughly 70 million visits per month, mostly from United States, with 66% mobile traffic.
Is Udemy safe?
Udemy is an established education site founded in 2010 and ranked #93 in United States; use the official domain udemy.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsudemy.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos