Wikipedia
Free, collaboratively edited online encyclopedia.
Wikipedia at a glance
Wikipedia is an education website and one of the most visited sites in United States, currently ranked #7 in the country. It was founded in 2001 by Jimmy Wales, Larry Sanger and is headquartered in San Francisco, California, United States. Today Wikipedia is owned by Wikimedia Foundation. Our estimates put its audience at ≈ 2400 million visits per month. The business earns money mainly through donations, grants. Its closest rivals include britannica.com, google.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2256 million / month | +2% |
| Q2 | ≈ 2328 million / month | +3% |
| Q3 | ≈ 2400 million / month | +3% |
| Q4 | ≈ 2544 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 720 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| wikipedia | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in United States
Company information
- Website
- wikipedia.org
- Sector
- Education
- Owner
- Wikimedia Foundation
- Owner type
- Private company
- Founders
- Jimmy Wales, Larry Sanger
- Founded
- 2001
- Headquarters
- San Francisco, California, United States
- Employees
- 700+
- Ownership
- Wikimedia Foundation controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $180M annual donations (est.)
- Languages
- English and 300+ languages
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $180M annual donations (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Wikipedia operates an education platform focused on United States. Free, collaboratively edited online encyclopedia. Revenue comes mainly from donations, supported by the other lines listed below.
- Donations
- Grants
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #7 in this index
- Sector rank
- Leading education site in United States
- Global rank
- 8
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| britannica.com | ≈ 1440 million / month | #8 class competitor | — |
| google.com | ≈ 1080 million / month | #9 class competitor | — |
What is Wikipedia?
Wikipedia (wikipedia.org) is an education platform serving users in United States. Free, collaboratively edited online encyclopedia. It ranks #7 among the most visited websites in the country in this index, within the education category.
Who owns Wikipedia?
The site is operated by Wikimedia Foundation, founded by Jimmy Wales, Larry Sanger. The company was established in 2001 and is headquartered in San Francisco, California, United States. It employs around 700+.
Traffic and audience
Traffic estimates place Wikipedia at roughly 2400 million visits per month, about 80 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How Wikipedia makes money
Revenue comes primarily from donations, alongside grants.
Competitors in United States
Its closest rivals include britannica.com, google.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2001
Wikipedia is founded in San Francisco, California, United States.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns Wikipedia?
Wikipedia is operated by Wikimedia Foundation. Private company structure, based on public filings and press reporting.
Where is Wikipedia headquartered?
Wikipedia is headquartered in San Francisco, California, United States.
When was Wikipedia founded?
Wikipedia was founded in 2001 by Jimmy Wales, Larry Sanger.
How many employees does Wikipedia have?
Wikipedia employs approximately 700+ people.
What is Wikipedia's revenue?
Wikipedia's revenue: ≈ $180M annual donations (est.).
Who are Wikipedia's competitors?
Main competitors in United States include britannica.com, google.com.
How does Wikipedia make money?
Mainly donations, grants.
Is Wikipedia publicly traded?
No — Wikipedia is not listed as an independent public company; it is operated by Wikimedia Foundation.
How many visitors does Wikipedia get?
Third-party estimates place Wikipedia at roughly 2400 million visits per month, mostly from United States, with 66% mobile traffic.
Is Wikipedia safe?
Wikipedia is an established education site founded in 2001 and ranked #7 in United States; use the official domain wikipedia.org and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementswikipedia.org
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos