Netflix
Subscription streaming service for movies and TV shows.
Netflix at a glance
Netflix is an entertainment & streaming website and one of the most visited sites in United States, currently ranked #11 in the country. It was founded in 1997 by Reed Hastings, Marc Randolph and is headquartered in Los Gatos, California, United States. Today Netflix is owned by Netflix, Inc.. Our estimates put its audience at ≈ 1500 million visits per month. The business earns money mainly through subscription fees, advertising tier. Its closest rivals include disneyplus.com, hulu.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 1410 million / month | +2% |
| Q2 | ≈ 1455 million / month | +3% |
| Q3 | ≈ 1500 million / month | +3% |
| Q4 | ≈ 1590 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 450 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| netflix | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in United States
Company information
- Website
- netflix.com
- Sector
- Entertainment & Streaming
- Owner
- Netflix, Inc.
- Owner type
- Public company
- Founders
- Reed Hastings, Marc Randolph
- Founded
- 1997
- Headquarters
- Los Gatos, California, United States
- Employees
- 13,000+
- Ownership
- Netflix, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $39B annual revenue
- Languages
- English and 30+ languages
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $39B annual revenue
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Netflix operates an entertainment and streaming service focused on United States. Subscription streaming service for movies and TV shows. Revenue comes mainly from subscription fees, supported by the other lines listed below.
- Subscription fees
- Advertising tier
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #11 in this index
- Sector rank
- Leading entertainment & streaming site in United States
- Global rank
- 18
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| disneyplus.com | ≈ 900 million / month | #12 class competitor | — |
| hulu.com | ≈ 675 million / month | #13 class competitor | — |
What is Netflix?
Netflix (netflix.com) is an entertainment and streaming service serving users in United States. Subscription streaming service for movies and TV shows. It ranks #11 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Netflix?
The site is operated by Netflix, Inc., founded by Reed Hastings, Marc Randolph. The company was established in 1997 and is headquartered in Los Gatos, California, United States. It employs around 13,000+.
Traffic and audience
Traffic estimates place Netflix at roughly 1500 million visits per month, about 50 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Netflix makes money
Revenue comes primarily from subscription fees, alongside advertising tier.
Competitors in United States
Its closest rivals include disneyplus.com, hulu.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1997
Netflix is founded in Los Gatos, California, United States.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #11 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Netflix?
Netflix is operated by Netflix, Inc.. Public company structure, based on public filings and press reporting.
Where is Netflix headquartered?
Netflix is headquartered in Los Gatos, California, United States.
When was Netflix founded?
Netflix was founded in 1997 by Reed Hastings, Marc Randolph.
How many employees does Netflix have?
Netflix employs approximately 13,000+ people.
What is Netflix's revenue?
Netflix's revenue: ≈ $39B annual revenue.
Who are Netflix's competitors?
Main competitors in United States include disneyplus.com, hulu.com.
How does Netflix make money?
Mainly subscription fees, advertising tier.
Is Netflix publicly traded?
Netflix's ownership: Public company.
How many visitors does Netflix get?
Third-party estimates place Netflix at roughly 1500 million visits per month, mostly from United States, with 74% mobile traffic.
Is Netflix safe?
Netflix is an established entertainment & streaming site founded in 1997 and ranked #11 in United States; use the official domain netflix.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnetflix.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos