Hulu
Streaming service offering TV shows, movies and live TV.
Hulu at a glance
Hulu is an entertainment & streaming website and one of the most visited sites in United States, currently ranked #36 in the country. It was founded in 2007 by NBCUniversal, News Corp (original) and is headquartered in Santa Monica, California, United States. Today Hulu is owned by The Walt Disney Company. Our estimates put its audience at ≈ 240 million visits per month. The business earns money mainly through subscription fees, advertising tier, live tv bundle. Its closest rivals include netflix.com, disneyplus.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 226 million / month | +2% |
| Q2 | ≈ 233 million / month | +3% |
| Q3 | ≈ 240 million / month | +3% |
| Q4 | ≈ 254 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 72 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| hulu | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in United States
Company information
- Website
- hulu.com
- Sector
- Entertainment & Streaming
- Owner
- The Walt Disney Company
- Owner type
- Subsidiary
- Founders
- NBCUniversal, News Corp (original)
- Founded
- 2007
- Headquarters
- Santa Monica, California, United States
- Employees
- 3,000+
- Ownership
- The Walt Disney Company controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $11B annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $11B annual revenue (est.)
- Ownership
- Subsidiary
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Hulu operates an entertainment and streaming service focused on United States. Streaming service offering TV shows, movies and live TV. Revenue comes mainly from subscription fees, supported by the other lines listed below.
- Subscription fees
- Advertising tier
- Live TV bundle
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #36 in this index
- Sector rank
- Leading entertainment & streaming site in United States
- Global rank
- 160
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| netflix.com | ≈ 144 million / month | #37 class competitor | — |
| disneyplus.com | ≈ 108 million / month | #38 class competitor | — |
What is Hulu?
Hulu (hulu.com) is an entertainment and streaming service serving users in United States. Streaming service offering TV shows, movies and live TV. It ranks #36 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Hulu?
The site is operated by The Walt Disney Company, founded by NBCUniversal, News Corp (original). The company was established in 2007 and is headquartered in Santa Monica, California, United States. It employs around 3,000+.
Traffic and audience
Traffic estimates place Hulu at roughly 240 million visits per month, about 8 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Hulu makes money
Revenue comes primarily from subscription fees, alongside advertising tier, live tv bundle.
Competitors in United States
Its closest rivals include netflix.com, disneyplus.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2007
Hulu is founded in Santa Monica, California, United States.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #36 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Hulu?
Hulu is operated by The Walt Disney Company. Subsidiary structure, based on public filings and press reporting.
Where is Hulu headquartered?
Hulu is headquartered in Santa Monica, California, United States.
When was Hulu founded?
Hulu was founded in 2007 by NBCUniversal, News Corp (original).
How many employees does Hulu have?
Hulu employs approximately 3,000+ people.
What is Hulu's revenue?
Hulu's revenue: ≈ $11B annual revenue (est.).
Who are Hulu's competitors?
Main competitors in United States include netflix.com, disneyplus.com.
How does Hulu make money?
Mainly subscription fees, advertising tier, live tv bundle.
Is Hulu publicly traded?
No — Hulu is not listed as an independent public company; it is operated by The Walt Disney Company.
How many visitors does Hulu get?
Third-party estimates place Hulu at roughly 240 million visits per month, mostly from United States, with 74% mobile traffic.
Is Hulu safe?
Hulu is an established entertainment & streaming site founded in 2007 and ranked #36 in United States; use the official domain hulu.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshulu.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos