Twitch
Live streaming platform for gaming and creators.
Twitch at a glance
Twitch is an entertainment & streaming website and one of the most visited sites in United States, currently ranked #39 in the country. It was founded in 2011 by Justin Kan, Emmett Shear and is headquartered in San Francisco, California, United States. Today Twitch is owned by Amazon.com Inc.. Our estimates put its audience at ≈ 220 million visits per month. The business earns money mainly through subscriptions, advertising, bits (virtual goods). Its closest rivals include youtube.com, kick.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 207 million / month | +2% |
| Q2 | ≈ 213 million / month | +3% |
| Q3 | ≈ 220 million / month | +3% |
| Q4 | ≈ 233 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 66 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| twitch | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in United States
Company information
- Website
- twitch.tv
- Sector
- Entertainment & Streaming
- Owner
- Amazon.com Inc.
- Owner type
- Subsidiary
- Founders
- Justin Kan, Emmett Shear
- Founded
- 2011
- Headquarters
- San Francisco, California, United States
- Employees
- 1,500+
- Ownership
- Amazon.com Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2.8B annual revenue (est.)
- Languages
- English and 30+ languages
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $2.8B annual revenue (est.)
- Ownership
- Subsidiary
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Twitch operates an entertainment and streaming service focused on United States. Live streaming platform for gaming and creators. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Advertising
- Bits (virtual goods)
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #39 in this index
- Sector rank
- Leading entertainment & streaming site in United States
- Global rank
- 38
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| youtube.com | ≈ 132 million / month | #40 class competitor | — |
| kick.com | ≈ 99 million / month | #41 class competitor | — |
What is Twitch?
Twitch (twitch.tv) is an entertainment and streaming service serving users in United States. Live streaming platform for gaming and creators. It ranks #39 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Twitch?
The site is operated by Amazon.com Inc., founded by Justin Kan, Emmett Shear. The company was established in 2011 and is headquartered in San Francisco, California, United States. It employs around 1,500+.
Traffic and audience
Traffic estimates place Twitch at roughly 220 million visits per month, about 7.3 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Twitch makes money
Revenue comes primarily from subscriptions, alongside advertising, bits (virtual goods).
Competitors in United States
Its closest rivals include youtube.com, kick.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2011
Twitch is founded in San Francisco, California, United States.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #39 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Twitch?
Twitch is operated by Amazon.com Inc.. Subsidiary structure, based on public filings and press reporting.
Where is Twitch headquartered?
Twitch is headquartered in San Francisco, California, United States.
When was Twitch founded?
Twitch was founded in 2011 by Justin Kan, Emmett Shear.
How many employees does Twitch have?
Twitch employs approximately 1,500+ people.
What is Twitch's revenue?
Twitch's revenue: ≈ $2.8B annual revenue (est.).
Who are Twitch's competitors?
Main competitors in United States include youtube.com, kick.com.
How does Twitch make money?
Mainly subscriptions, advertising, bits (virtual goods).
Is Twitch publicly traded?
No — Twitch is not listed as an independent public company; it is operated by Amazon.com Inc..
How many visitors does Twitch get?
Third-party estimates place Twitch at roughly 220 million visits per month, mostly from United States, with 74% mobile traffic.
Is Twitch safe?
Twitch is an established entertainment & streaming site founded in 2011 and ranked #39 in United States; use the official domain twitch.tv and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstwitch.tv
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos