IMDb
The largest online database of films, TV shows and cast information with user ratings.
IMDb at a glance
IMDb is an entertainment & streaming website and one of the most visited sites in United States, currently ranked #171 in the country. It was founded in 1990 by Col Needham and is headquartered in Seattle, WA, USA. Today IMDb is owned by Amazon.com, Inc.. Our estimates put its audience at ≈ 600 million visits per month. The business earns money mainly through advertising, imdbpro subscriptions, licensing. Its closest rivals include rottentomatoes.com, letterboxd.com, themoviedb.org.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 564 million / month | +2% |
| Q2 | ≈ 582 million / month | +3% |
| Q3 | ≈ 600 million / month | +3% |
| Q4 | ≈ 636 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 180 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| imdb | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in United States
Company information
- Website
- imdb.com
- Sector
- Entertainment & Streaming
- Owner
- Amazon.com, Inc.
- Owner type
- Subsidiary of public company
- Founders
- Col Needham
- Founded
- 1990
- Headquarters
- Seattle, WA, USA
- Employees
- 500+
- Ownership
- Amazon.com, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $500 million annual revenue (est.)
- Languages
- English, many others
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $500 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
IMDb operates an entertainment and streaming service focused on United States. The largest online database of films, TV shows and cast information with user ratings. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- IMDbPro subscriptions
- Licensing
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #171 in this index
- Sector rank
- Leading entertainment & streaming site in United States
- Global rank
- 50
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| rottentomatoes.com | ≈ 360 million / month | #172 class competitor | — |
| letterboxd.com | ≈ 270 million / month | #173 class competitor | — |
| themoviedb.org | ≈ 180 million / month | #174 class competitor | — |
What is IMDb?
IMDb (imdb.com) is an entertainment and streaming service serving users in United States. The largest online database of films, TV shows and cast information with user ratings. It ranks #171 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns IMDb?
The site is operated by Amazon.com, Inc., founded by Col Needham. The company was established in 1990 and is headquartered in Seattle, WA, USA. It employs around 500+.
Traffic and audience
Traffic estimates place IMDb at roughly 600 million visits per month, about 20 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How IMDb makes money
Revenue comes primarily from advertising, alongside imdbpro subscriptions, licensing.
Competitors in United States
Its closest rivals include rottentomatoes.com, letterboxd.com, themoviedb.org.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1990
IMDb is founded in Seattle, WA, USA.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #171 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns IMDb?
IMDb is operated by Amazon.com, Inc.. Subsidiary of public company structure, based on public filings and press reporting.
Where is IMDb headquartered?
IMDb is headquartered in Seattle, WA, USA.
When was IMDb founded?
IMDb was founded in 1990 by Col Needham.
How many employees does IMDb have?
IMDb employs approximately 500+ people.
What is IMDb's revenue?
IMDb's revenue: ≈ $500 million annual revenue (est.).
Who are IMDb's competitors?
Main competitors in United States include rottentomatoes.com, letterboxd.com, themoviedb.org.
How does IMDb make money?
Mainly advertising, imdbpro subscriptions, licensing.
Is IMDb publicly traded?
IMDb's ownership: Subsidiary of public company.
How many visitors does IMDb get?
Third-party estimates place IMDb at roughly 600 million visits per month, mostly from United States, with 74% mobile traffic.
Is IMDb safe?
IMDb is an established entertainment & streaming site founded in 1990 and ranked #171 in United States; use the official domain imdb.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsimdb.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos