WebMD
Online health information and symptom-checking platform.
WebMD at a glance
WebMD is a health website and one of the most visited sites in United States, currently ranked #89 in the country. It was founded in 1996 by Jeff Arnold and is headquartered in New York City, New York, United States. Today WebMD is owned by Internet Brands (KKR). Our estimates put its audience at ≈ 200 million visits per month. The business earns money mainly through advertising, sponsored health content, licensing. Its closest rivals include healthline.com, mayoclinic.org.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 188 million / month | +2% |
| Q2 | ≈ 194 million / month | +3% |
| Q3 | ≈ 200 million / month | +3% |
| Q4 | ≈ 212 million / month | +6% |
Traffic sources
- Organic search52%
- Direct31%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Women56%
- Men44%
- Age 25-3426%
- Age 35-4425%
- Age 45-5422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 60 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| webmd | 1 | Very high | Dominant |
| symptoms | Top 10 | High | — |
| doctor appointment | Top 10 | High | — |
| hospital near me | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 75% mobile
- Position in country
- Among the leading health apps in United States
Company information
- Website
- webmd.com
- Sector
- Health
- Owner
- Internet Brands (KKR)
- Owner type
- Subsidiary
- Founders
- Jeff Arnold
- Founded
- 1996
- Headquarters
- New York City, New York, United States
- Employees
- 1,000+
- Ownership
- Internet Brands (KKR) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $700M annual revenue (est.)
- Languages
- English
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $700M annual revenue (est.)
- Ownership
- Subsidiary
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
WebMD operates a health information and services platform focused on United States. Online health information and symptom-checking platform. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Sponsored health content
- Licensing
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #89 in this index
- Sector rank
- Leading health site in United States
- Global rank
- 210
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| healthline.com | ≈ 120 million / month | #90 class competitor | — |
| mayoclinic.org | ≈ 90 million / month | #91 class competitor | — |
What is WebMD?
WebMD (webmd.com) is a health information and services platform serving users in United States. Online health information and symptom-checking platform. It ranks #89 among the most visited websites in the country in this index, within the health category.
Who owns WebMD?
The site is operated by Internet Brands (KKR), founded by Jeff Arnold. The company was established in 1996 and is headquartered in New York City, New York, United States. It employs around 1,000+.
Traffic and audience
Traffic estimates place WebMD at roughly 200 million visits per month, about 6.7 million per day. Around 75% mobile of sessions come from mobile devices, and visitors view about 4.2 pages per visit with an average session of 5 min.
How WebMD makes money
Revenue comes primarily from advertising, alongside sponsored health content, licensing.
Competitors in United States
Its closest rivals include healthline.com, mayoclinic.org.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
WebMD is founded in New York City, New York, United States.
- Growth phase
Expands its health offering and moves to a mobile-first product.
- Today
Ranks #89 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Reliable health information in the local language
- Online appointment and record access
- Doctor and hospital directories
- Free to use for patients
Cons
- Advice cannot replace a consultation
- Appointment availability is limited
- Some content is sponsored
- Interface dated in places
Key statistics
Frequently asked questions
Who owns WebMD?
WebMD is operated by Internet Brands (KKR). Subsidiary structure, based on public filings and press reporting.
Where is WebMD headquartered?
WebMD is headquartered in New York City, New York, United States.
When was WebMD founded?
WebMD was founded in 1996 by Jeff Arnold.
How many employees does WebMD have?
WebMD employs approximately 1,000+ people.
What is WebMD's revenue?
WebMD's revenue: ≈ $700M annual revenue (est.).
Who are WebMD's competitors?
Main competitors in United States include healthline.com, mayoclinic.org.
How does WebMD make money?
Mainly advertising, sponsored health content, licensing.
Is WebMD publicly traded?
No — WebMD is not listed as an independent public company; it is operated by Internet Brands (KKR).
How many visitors does WebMD get?
Third-party estimates place WebMD at roughly 200 million visits per month, mostly from United States, with 75% mobile traffic.
Is WebMD safe?
WebMD is an established health site founded in 1996 and ranked #89 in United States; use the official domain webmd.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementswebmd.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos