kicker
Germany's best-known football magazine and site offering live scores, ratings and fantasy games.
kicker at a glance
kicker is a sports website and one of the most visited sites in Germany, currently ranked #109 in the country. It was founded in 1920 by Walther Bensemann and is headquartered in Nuremberg, Germany. Today kicker is owned by Olympia-Verlag. Our estimates put its audience at ≈ 110 million visits per month. The business earns money mainly through digital advertising, subscriptions, print sales. Its closest rivals include sport1.de, sportschau.de, transfermarkt.de.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 103 million / month | +2% |
| Q2 | ≈ 107 million / month | +3% |
| Q3 | ≈ 110 million / month | +3% |
| Q4 | ≈ 117 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 33 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| kicker | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in Germany
Company information
- Website
- kicker.de
- Sector
- Sports
- Owner
- Olympia-Verlag
- Owner type
- Private company
- Founders
- Walther Bensemann
- Founded
- 1920
- Headquarters
- Nuremberg, Germany
- Employees
- 300+
- Ownership
- Olympia-Verlag controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $90 million annual revenue (est.)
- Languages
- German
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $90 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
kicker operates a sports media platform focused on Germany. Germany's best-known football magazine and site offering live scores, ratings and fantasy games. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Subscriptions
- Print sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #109 in this index
- Sector rank
- Leading sports site in Germany
- Global rank
- 1100
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| sport1.de | ≈ 66 million / month | #110 class competitor | — |
| sportschau.de | ≈ 49.5 million / month | #111 class competitor | — |
| transfermarkt.de | ≈ 33 million / month | #112 class competitor | — |
What is kicker?
kicker (kicker.de) is a sports media platform serving users in Germany. Germany's best-known football magazine and site offering live scores, ratings and fantasy games. It ranks #109 among the most visited websites in the country in this index, within the sports category.
Who owns kicker?
The site is operated by Olympia-Verlag, founded by Walther Bensemann. The company was established in 1920 and is headquartered in Nuremberg, Germany. It employs around 300+.
Traffic and audience
Traffic estimates place kicker at roughly 110 million visits per month, about 3.7 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How kicker makes money
Revenue comes primarily from digital advertising, alongside subscriptions, print sales.
Competitors in Germany
Its closest rivals include sport1.de, sportschau.de, transfermarkt.de.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1920
kicker is founded in Nuremberg, Germany.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #109 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns kicker?
kicker is operated by Olympia-Verlag. Private company structure, based on public filings and press reporting.
Where is kicker headquartered?
kicker is headquartered in Nuremberg, Germany.
When was kicker founded?
kicker was founded in 1920 by Walther Bensemann.
How many employees does kicker have?
kicker employs approximately 300+ people.
What is kicker's revenue?
kicker's revenue: ≈ $90 million annual revenue (est.).
Who are kicker's competitors?
Main competitors in Germany include sport1.de, sportschau.de, transfermarkt.de.
How does kicker make money?
Mainly digital advertising, subscriptions, print sales.
Is kicker publicly traded?
No — kicker is not listed as an independent public company; it is operated by Olympia-Verlag.
How many visitors does kicker get?
Third-party estimates place kicker at roughly 110 million visits per month, mostly from Germany, with 83% mobile traffic.
Is kicker safe?
kicker is an established sports site founded in 1920 and ranked #109 in Germany; use the official domain kicker.de and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskicker.de
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos