CHIP
A major German tech site offering product tests, software downloads and buying advice.
CHIP at a glance
CHIP is a technology website and one of the most visited sites in Germany, currently ranked #113 in the country. It was founded in 1978 by Not publicly disclosed and is headquartered in Munich, Germany. Today CHIP is owned by Burda Verlag (Hubert Burda Media). Our estimates put its audience at ≈ 80 million visits per month. The business earns money mainly through digital advertising, affiliate commerce, software downloads. Its closest rivals include computerbild.de, heise.de, giga.de.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 75.2 million / month | +2% |
| Q2 | ≈ 77.6 million / month | +3% |
| Q3 | ≈ 80 million / month | +3% |
| Q4 | ≈ 84.8 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 24 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| chip | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Germany
Company information
- Website
- chip.de
- Sector
- Technology
- Owner
- Burda Verlag (Hubert Burda Media)
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 1978
- Headquarters
- Munich, Germany
- Employees
- 200+
- Ownership
- Burda Verlag (Hubert Burda Media) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $120 million annual revenue (est.)
- Languages
- German
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $120 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
CHIP operates a technology platform focused on Germany. A major German tech site offering product tests, software downloads and buying advice. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Affiliate commerce
- Software downloads
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #113 in this index
- Sector rank
- Leading technology site in Germany
- Global rank
- 1000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| computerbild.de | ≈ 48 million / month | #114 class competitor | — |
| heise.de | ≈ 36 million / month | #115 class competitor | — |
| giga.de | ≈ 24 million / month | #116 class competitor | — |
What is CHIP?
CHIP (chip.de) is a technology platform serving users in Germany. A major German tech site offering product tests, software downloads and buying advice. It ranks #113 among the most visited websites in the country in this index, within the technology category.
Who owns CHIP?
The site is operated by Burda Verlag (Hubert Burda Media), founded by Not publicly disclosed. The company was established in 1978 and is headquartered in Munich, Germany. It employs around 200+.
Traffic and audience
Traffic estimates place CHIP at roughly 80 million visits per month, about 2.7 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How CHIP makes money
Revenue comes primarily from digital advertising, alongside affiliate commerce, software downloads.
Competitors in Germany
Its closest rivals include computerbild.de, heise.de, giga.de.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1978
CHIP is founded in Munich, Germany.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #113 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns CHIP?
CHIP is operated by Burda Verlag (Hubert Burda Media). Private company structure, based on public filings and press reporting.
Where is CHIP headquartered?
CHIP is headquartered in Munich, Germany.
When was CHIP founded?
CHIP was founded in 1978 by Not publicly disclosed.
How many employees does CHIP have?
CHIP employs approximately 200+ people.
What is CHIP's revenue?
CHIP's revenue: ≈ $120 million annual revenue (est.).
Who are CHIP's competitors?
Main competitors in Germany include computerbild.de, heise.de, giga.de.
How does CHIP make money?
Mainly digital advertising, affiliate commerce, software downloads.
Is CHIP publicly traded?
No — CHIP is not listed as an independent public company; it is operated by Burda Verlag (Hubert Burda Media).
How many visitors does CHIP get?
Third-party estimates place CHIP at roughly 80 million visits per month, mostly from Germany, with 68% mobile traffic.
Is CHIP safe?
CHIP is an established technology site founded in 1978 and ranked #113 in Germany; use the official domain chip.de and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementschip.de
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos