Bundesliga
The official site of Germany's top football league with fixtures, stats, video and fantasy.
Bundesliga at a glance
Bundesliga is a sports website and one of the most visited sites in Germany, currently ranked #112 in the country. It was founded in 1963 by German Football Association and is headquartered in Frankfurt, Germany. Today Bundesliga is owned by DFL Deutsche Fußball Liga. Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through media rights, sponsorships, licensing. Its closest rivals include kicker.de, uefa.com, sport1.de.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bundesliga | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in Germany
Company information
- Website
- bundesliga.com
- Sector
- Sports
- Owner
- DFL Deutsche Fußball Liga
- Owner type
- Private company
- Founders
- German Football Association
- Founded
- 1963
- Headquarters
- Frankfurt, Germany
- Employees
- 500+
- Ownership
- DFL Deutsche Fußball Liga controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $4 billion annual revenue (est.)
- Languages
- German, English, many others
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $4 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bundesliga operates a sports media platform focused on Germany. The official site of Germany's top football league with fixtures, stats, video and fantasy. Revenue comes mainly from media rights, supported by the other lines listed below.
- Media rights
- Sponsorships
- Licensing
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #112 in this index
- Sector rank
- Leading sports site in Germany
- Global rank
- 1300
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| kicker.de | ≈ 30 million / month | #113 class competitor | — |
| uefa.com | ≈ 22.5 million / month | #114 class competitor | — |
| sport1.de | ≈ 15 million / month | #115 class competitor | — |
What is Bundesliga?
Bundesliga (bundesliga.com) is a sports media platform serving users in Germany. The official site of Germany's top football league with fixtures, stats, video and fantasy. It ranks #112 among the most visited websites in the country in this index, within the sports category.
Who owns Bundesliga?
The site is operated by DFL Deutsche Fußball Liga, founded by German Football Association. The company was established in 1963 and is headquartered in Frankfurt, Germany. It employs around 500+.
Traffic and audience
Traffic estimates place Bundesliga at roughly 50 million visits per month, about 1.7 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Bundesliga makes money
Revenue comes primarily from media rights, alongside sponsorships, licensing.
Competitors in Germany
Its closest rivals include kicker.de, uefa.com, sport1.de.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1963
Bundesliga is founded in Frankfurt, Germany.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #112 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Bundesliga?
Bundesliga is operated by DFL Deutsche Fußball Liga. Private company structure, based on public filings and press reporting.
Where is Bundesliga headquartered?
Bundesliga is headquartered in Frankfurt, Germany.
When was Bundesliga founded?
Bundesliga was founded in 1963 by German Football Association.
How many employees does Bundesliga have?
Bundesliga employs approximately 500+ people.
What is Bundesliga's revenue?
Bundesliga's revenue: ≈ $4 billion annual revenue (est.).
Who are Bundesliga's competitors?
Main competitors in Germany include kicker.de, uefa.com, sport1.de.
How does Bundesliga make money?
Mainly media rights, sponsorships, licensing.
Is Bundesliga publicly traded?
No — Bundesliga is not listed as an independent public company; it is operated by DFL Deutsche Fußball Liga.
How many visitors does Bundesliga get?
Third-party estimates place Bundesliga at roughly 50 million visits per month, mostly from Germany, with 83% mobile traffic.
Is Bundesliga safe?
Bundesliga is an established sports site founded in 1963 and ranked #112 in Germany; use the official domain bundesliga.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbundesliga.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos