Passo
Turkey's official football ticketing and fan card platform for Super Lig matches and other events.
Passo at a glance
Passo is a sports website and one of the most visited sites in Türkiye, currently ranked #62 in the country. It was founded in 2012 by Türk Telekom and is headquartered in Ankara, Turkey. Today Passo is owned by Tivibu Spor / Türk Telekom Group. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through ticketing commissions, service fees, fan card fees. Its closest rivals include biletix.com, bubilet.com.tr, mobilet.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in Türkiye, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Türkiye86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Türkiye
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| passo | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Türkiye web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in Türkiye
Company information
- Website
- passo.com.tr
- Sector
- Sports
- Owner
- Tivibu Spor / Türk Telekom Group
- Owner type
- Private company
- Founders
- Türk Telekom
- Founded
- 2012
- Headquarters
- Ankara, Turkey
- Employees
- 100+
- Ownership
- Tivibu Spor / Türk Telekom Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $30 million annual revenue (est.)
- Languages
- Turkish, English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $30 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Passo operates a sports media platform focused on Türkiye. Turkey's official football ticketing and fan card platform for Super Lig matches and other events. Revenue comes mainly from ticketing commissions, supported by the other lines listed below.
- Ticketing commissions
- Service fees
- Fan card fees
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Türkiye
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Türkiye)
- #62 in this index
- Sector rank
- Leading sports site in Türkiye
- Global rank
- 9000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| biletix.com | ≈ 6 million / month | #63 class competitor | — |
| bubilet.com.tr | ≈ 4.5 million / month | #64 class competitor | — |
| mobilet.com | ≈ 3 million / month | #65 class competitor | — |
What is Passo?
Passo (passo.com.tr) is a sports media platform serving users in Türkiye. Turkey's official football ticketing and fan card platform for Super Lig matches and other events. It ranks #62 among the most visited websites in the country in this index, within the sports category.
Who owns Passo?
The site is operated by Tivibu Spor / Türk Telekom Group, founded by Türk Telekom. The company was established in 2012 and is headquartered in Ankara, Turkey. It employs around 100+.
Traffic and audience
Traffic estimates place Passo at roughly 10 million visits per month, about 0.3 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Passo makes money
Revenue comes primarily from ticketing commissions, alongside service fees, fan card fees.
Competitors in Türkiye
Its closest rivals include biletix.com, bubilet.com.tr, mobilet.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2012
Passo is founded in Ankara, Turkey.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #62 among the most visited websites in Türkiye.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Passo?
Passo is operated by Tivibu Spor / Türk Telekom Group. Private company structure, based on public filings and press reporting.
Where is Passo headquartered?
Passo is headquartered in Ankara, Turkey.
When was Passo founded?
Passo was founded in 2012 by Türk Telekom.
How many employees does Passo have?
Passo employs approximately 100+ people.
What is Passo's revenue?
Passo's revenue: ≈ $30 million annual revenue (est.).
Who are Passo's competitors?
Main competitors in Türkiye include biletix.com, bubilet.com.tr, mobilet.com.
How does Passo make money?
Mainly ticketing commissions, service fees, fan card fees.
Is Passo publicly traded?
No — Passo is not listed as an independent public company; it is operated by Tivibu Spor / Türk Telekom Group.
How many visitors does Passo get?
Third-party estimates place Passo at roughly 10 million visits per month, mostly from Türkiye, with 83% mobile traffic.
Is Passo safe?
Passo is an established sports site founded in 2012 and ranked #62 in Türkiye; use the official domain passo.com.tr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspasso.com.tr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageTürkiye and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos