Barstool Sports
Digital sports, pop culture, and media brand known for podcasts, video comedy, and fan merchandise.
Barstool Sports at a glance
Barstool Sports is a sports website and one of the most visited sites in United States, currently ranked #710 in the country. It was founded in 2003 by David Portnoy and is headquartered in New York City, New York, USA. Today Barstool Sports is owned by David Portnoy. Our estimates put its audience at ≈ 20 million visits per month. The business earns money mainly through podcast sponsorships, e-commerce merch sales, sportsbook partnership licensing. Its closest rivals include bleacherreport.com, thescore.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 18.8 million / month | +2% |
| Q2 | ≈ 19.4 million / month | +3% |
| Q3 | ≈ 20 million / month | +3% |
| Q4 | ≈ 21.2 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| barstool sports | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in United States
Company information
- Website
- barstoolsports.com
- Sector
- Sports
- Owner
- David Portnoy
- Owner type
- Private company
- Founders
- David Portnoy
- Founded
- 2003
- Headquarters
- New York City, New York, USA
- Employees
- 350+
- Ownership
- David Portnoy controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $150 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $150 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Barstool Sports operates a sports media platform focused on United States. Digital sports, pop culture, and media brand known for podcasts, video comedy, and fan merchandise. Revenue comes mainly from podcast sponsorships, supported by the other lines listed below.
- Podcast sponsorships
- E-commerce merch sales
- Sportsbook partnership licensing
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #710 in this index
- Sector rank
- Leading sports site in United States
- Global rank
- 3600
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bleacherreport.com | ≈ 12 million / month | #711 class competitor | — |
| thescore.com | ≈ 9 million / month | #712 class competitor | — |
What is Barstool Sports?
Barstool Sports (barstoolsports.com) is a sports media platform serving users in United States. Digital sports, pop culture, and media brand known for podcasts, video comedy, and fan merchandise. It ranks #710 among the most visited websites in the country in this index, within the sports category.
Who owns Barstool Sports?
The site is operated by David Portnoy, founded by David Portnoy. The company was established in 2003 and is headquartered in New York City, New York, USA. It employs around 350+.
Traffic and audience
Traffic estimates place Barstool Sports at roughly 20 million visits per month, about 0.7 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Barstool Sports makes money
Revenue comes primarily from podcast sponsorships, alongside e-commerce merch sales, sportsbook partnership licensing.
Competitors in United States
Its closest rivals include bleacherreport.com, thescore.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2003
Barstool Sports is founded in New York City, New York, USA.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #710 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Barstool Sports?
Barstool Sports is operated by David Portnoy. Private company structure, based on public filings and press reporting.
Where is Barstool Sports headquartered?
Barstool Sports is headquartered in New York City, New York, USA.
When was Barstool Sports founded?
Barstool Sports was founded in 2003 by David Portnoy.
How many employees does Barstool Sports have?
Barstool Sports employs approximately 350+ people.
What is Barstool Sports's revenue?
Barstool Sports's revenue: ≈ $150 million annual revenue (est.).
Who are Barstool Sports's competitors?
Main competitors in United States include bleacherreport.com, thescore.com.
How does Barstool Sports make money?
Mainly podcast sponsorships, e-commerce merch sales, sportsbook partnership licensing.
Is Barstool Sports publicly traded?
No — Barstool Sports is not listed as an independent public company; it is operated by David Portnoy.
How many visitors does Barstool Sports get?
Third-party estimates place Barstool Sports at roughly 20 million visits per month, mostly from United States, with 83% mobile traffic.
Is Barstool Sports safe?
Barstool Sports is an established sports site founded in 2003 and ranked #710 in United States; use the official domain barstoolsports.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbarstoolsports.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos