Dice
Career platform built exclusively for technology professionals, software developers, and engineering roles.
Dice at a glance
Dice is a jobs & careers website and one of the most visited sites in United States, currently ranked #770 in the country. It was founded in 1990 by Lloyd Linn, Lloyd Linn Jr. and is headquartered in Centennial, Colorado, USA. Today Dice is owned by DHI Group, Inc.. Our estimates put its audience at ≈ 8.5 million visits per month. The business earns money mainly through tech recruiter subscription fees, resume database access. Its closest rivals include indeed.com, linkedin.com, builtin.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 8 million / month | +2% |
| Q2 | ≈ 8.2 million / month | +3% |
| Q3 | ≈ 8.5 million / month | +3% |
| Q4 | ≈ 9 million / month | +6% |
Traffic sources
- Organic search41%
- Direct37%
- Paid search10%
- Referral7%
- Social5%
Audience & demographics
- Men53%
- Women47%
- Age 25-3435%
- Age 18-2426%
- Age 35-4422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| dice | 1 | Very high | Dominant |
| jobs near me | Top 10 | High | — |
| part time jobs | Top 10 | High | — |
| cv template | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 72% mobile
- Position in country
- Among the leading jobs & careers apps in United States
Company information
- Website
- dice.com
- Sector
- Jobs & Careers
- Owner
- DHI Group, Inc.
- Owner type
- Public company
- Founders
- Lloyd Linn, Lloyd Linn Jr.
- Founded
- 1990
- Headquarters
- Centennial, Colorado, USA
- Employees
- 500+
- Ownership
- DHI Group, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $140 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $140 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Dice operates a jobs and recruitment platform focused on United States. Career platform built exclusively for technology professionals, software developers, and engineering roles. Revenue comes mainly from tech recruiter subscription fees, supported by the other lines listed below.
- Tech recruiter subscription fees
- Resume database access
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #770 in this index
- Sector rank
- Leading jobs & careers site in United States
- Global rank
- 7200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| indeed.com | ≈ 5.1 million / month | #771 class competitor | — |
| linkedin.com | ≈ 3.8 million / month | #772 class competitor | — |
| builtin.com | ≈ 2.5 million / month | #773 class competitor | — |
What is Dice?
Dice (dice.com) is a jobs and recruitment platform serving users in United States. Career platform built exclusively for technology professionals, software developers, and engineering roles. It ranks #770 among the most visited websites in the country in this index, within the jobs & careers category.
Who owns Dice?
The site is operated by DHI Group, Inc., founded by Lloyd Linn, Lloyd Linn Jr.. The company was established in 1990 and is headquartered in Centennial, Colorado, USA. It employs around 500+.
Traffic and audience
Traffic estimates place Dice at roughly 8.5 million visits per month, about 0.3 million per day. Around 72% mobile of sessions come from mobile devices, and visitors view about 7.1 pages per visit with an average session of 8 min.
How Dice makes money
Revenue comes primarily from tech recruiter subscription fees, alongside resume database access.
Competitors in United States
Its closest rivals include indeed.com, linkedin.com, builtin.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1990
Dice is founded in Centennial, Colorado, USA.
- Growth phase
Expands its jobs & careers offering and moves to a mobile-first product.
- Today
Ranks #770 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local pool of open vacancies
- Free applications for candidates
- CV builder and application tracking
- Employer branding tools
Cons
- Expired and duplicate postings
- Employers do not always respond
- Premium visibility favours large companies
- Salary information often missing
Key statistics
Frequently asked questions
Who owns Dice?
Dice is operated by DHI Group, Inc.. Public company structure, based on public filings and press reporting.
Where is Dice headquartered?
Dice is headquartered in Centennial, Colorado, USA.
When was Dice founded?
Dice was founded in 1990 by Lloyd Linn, Lloyd Linn Jr..
How many employees does Dice have?
Dice employs approximately 500+ people.
What is Dice's revenue?
Dice's revenue: ≈ $140 million annual revenue (est.).
Who are Dice's competitors?
Main competitors in United States include indeed.com, linkedin.com, builtin.com.
How does Dice make money?
Mainly tech recruiter subscription fees, resume database access.
Is Dice publicly traded?
Dice's ownership: Public company.
How many visitors does Dice get?
Third-party estimates place Dice at roughly 8.5 million visits per month, mostly from United States, with 72% mobile traffic.
Is Dice safe?
Dice is an established jobs & careers site founded in 1990 and ranked #770 in United States; use the official domain dice.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdice.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos