Built In
Community platform and job hub for tech startups and national innovation hubs across the United States.
Built In at a glance
Built In is a jobs & careers website and one of the most visited sites in United States, currently ranked #785 in the country. It was founded in 2011 by Maria Katris, Matt Moog and is headquartered in Chicago, Illinois, USA. Today Built In is owned by Built In, Inc.. Our estimates put its audience at ≈ 7.5 million visits per month. The business earns money mainly through employer branding profiles, recruitment subscription plans. Its closest rivals include dice.com, wellfound.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 7 million / month | +2% |
| Q2 | ≈ 7.3 million / month | +3% |
| Q3 | ≈ 7.5 million / month | +3% |
| Q4 | ≈ 8 million / month | +6% |
Traffic sources
- Organic search41%
- Direct37%
- Paid search10%
- Referral7%
- Social5%
Audience & demographics
- Men53%
- Women47%
- Age 25-3435%
- Age 18-2426%
- Age 35-4422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| built in | 1 | Very high | Dominant |
| jobs near me | Top 10 | High | — |
| part time jobs | Top 10 | High | — |
| cv template | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 72% mobile
- Position in country
- Among the leading jobs & careers apps in United States
Company information
- Website
- builtin.com
- Sector
- Jobs & Careers
- Owner
- Built In, Inc.
- Owner type
- Private company
- Founders
- Maria Katris, Matt Moog
- Founded
- 2011
- Headquarters
- Chicago, Illinois, USA
- Employees
- 200+
- Ownership
- Built In, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $35 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $35 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Built In operates a jobs and recruitment platform focused on United States. Community platform and job hub for tech startups and national innovation hubs across the United States. Revenue comes mainly from employer branding profiles, supported by the other lines listed below.
- Employer branding profiles
- Recruitment subscription plans
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #785 in this index
- Sector rank
- Leading jobs & careers site in United States
- Global rank
- 8000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| dice.com | ≈ 4.5 million / month | #786 class competitor | — |
| wellfound.com | ≈ 3.4 million / month | #787 class competitor | — |
What is Built In?
Built In (builtin.com) is a jobs and recruitment platform serving users in United States. Community platform and job hub for tech startups and national innovation hubs across the United States. It ranks #785 among the most visited websites in the country in this index, within the jobs & careers category.
Who owns Built In?
The site is operated by Built In, Inc., founded by Maria Katris, Matt Moog. The company was established in 2011 and is headquartered in Chicago, Illinois, USA. It employs around 200+.
Traffic and audience
Traffic estimates place Built In at roughly 7.5 million visits per month, about 0.3 million per day. Around 72% mobile of sessions come from mobile devices, and visitors view about 7.1 pages per visit with an average session of 8 min.
How Built In makes money
Revenue comes primarily from employer branding profiles, alongside recruitment subscription plans.
Competitors in United States
Its closest rivals include dice.com, wellfound.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2011
Built In is founded in Chicago, Illinois, USA.
- Growth phase
Expands its jobs & careers offering and moves to a mobile-first product.
- Today
Ranks #785 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local pool of open vacancies
- Free applications for candidates
- CV builder and application tracking
- Employer branding tools
Cons
- Expired and duplicate postings
- Employers do not always respond
- Premium visibility favours large companies
- Salary information often missing
Key statistics
Frequently asked questions
Who owns Built In?
Built In is operated by Built In, Inc.. Private company structure, based on public filings and press reporting.
Where is Built In headquartered?
Built In is headquartered in Chicago, Illinois, USA.
When was Built In founded?
Built In was founded in 2011 by Maria Katris, Matt Moog.
How many employees does Built In have?
Built In employs approximately 200+ people.
What is Built In's revenue?
Built In's revenue: ≈ $35 million annual revenue (est.).
Who are Built In's competitors?
Main competitors in United States include dice.com, wellfound.com.
How does Built In make money?
Mainly employer branding profiles, recruitment subscription plans.
Is Built In publicly traded?
No — Built In is not listed as an independent public company; it is operated by Built In, Inc..
How many visitors does Built In get?
Third-party estimates place Built In at roughly 7.5 million visits per month, mostly from United States, with 72% mobile traffic.
Is Built In safe?
Built In is an established jobs & careers site founded in 2011 and ranked #785 in United States; use the official domain builtin.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbuiltin.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos