NHS
The official National Health Service site with health information, service finders and the NHS App.
NHS at a glance
NHS is a health website and one of the most visited sites in United Kingdom, currently ranked #172 in the country. It was founded in 1948 by UK Government and is headquartered in London, UK. Today NHS is owned by NHS England / Department of Health and Social Care. Our estimates put its audience at ≈ 150 million visits per month. The business earns money mainly through public funding. Its closest rivals include bupa.co.uk, patient.info, webmd.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 141 million / month | +2% |
| Q2 | ≈ 146 million / month | +3% |
| Q3 | ≈ 150 million / month | +3% |
| Q4 | ≈ 159 million / month | +6% |
Traffic sources
- Organic search52%
- Direct31%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Women56%
- Men44%
- Age 25-3426%
- Age 35-4425%
- Age 45-5422%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 45 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| nhs | 1 | Very high | Dominant |
| symptoms | Top 10 | High | — |
| doctor appointment | Top 10 | High | — |
| hospital near me | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 75% mobile
- Position in country
- Among the leading health apps in United Kingdom
Company information
- Website
- nhs.uk
- Sector
- Health
- Owner
- NHS England / Department of Health and Social Care
- Owner type
- Government agency
- Founders
- UK Government
- Founded
- 1948
- Headquarters
- London, UK
- Employees
- 1,500,000+
- Ownership
- NHS England / Department of Health and Social Care controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- N/A (public service)
- Languages
- English
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- N/A (public service)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
NHS operates a health information and services platform focused on United Kingdom. The official National Health Service site with health information, service finders and the NHS App. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #172 in this index
- Sector rank
- Leading health site in United Kingdom
- Global rank
- 500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bupa.co.uk | ≈ 90 million / month | #173 class competitor | — |
| patient.info | ≈ 67.5 million / month | #174 class competitor | — |
| webmd.com | ≈ 45 million / month | #175 class competitor | — |
What is NHS?
NHS (nhs.uk) is a health information and services platform serving users in United Kingdom. The official National Health Service site with health information, service finders and the NHS App. It ranks #172 among the most visited websites in the country in this index, within the health category.
Who owns NHS?
The site is operated by NHS England / Department of Health and Social Care, founded by UK Government. The company was established in 1948 and is headquartered in London, UK. It employs around 1,500,000+.
Traffic and audience
Traffic estimates place NHS at roughly 150 million visits per month, about 5 million per day. Around 75% mobile of sessions come from mobile devices, and visitors view about 4.2 pages per visit with an average session of 5 min.
How NHS makes money
Revenue comes primarily from public funding, alongside .
Competitors in United Kingdom
Its closest rivals include bupa.co.uk, patient.info, webmd.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1948
NHS is founded in London, UK.
- Growth phase
Expands its health offering and moves to a mobile-first product.
- Today
Ranks #172 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Reliable health information in the local language
- Online appointment and record access
- Doctor and hospital directories
- Free to use for patients
Cons
- Advice cannot replace a consultation
- Appointment availability is limited
- Some content is sponsored
- Interface dated in places
Key statistics
Frequently asked questions
Who owns NHS?
NHS is operated by NHS England / Department of Health and Social Care. Government agency structure, based on public filings and press reporting.
Where is NHS headquartered?
NHS is headquartered in London, UK.
When was NHS founded?
NHS was founded in 1948 by UK Government.
How many employees does NHS have?
NHS employs approximately 1,500,000+ people.
What is NHS's revenue?
NHS's revenue: N/A (public service).
Who are NHS's competitors?
Main competitors in United Kingdom include bupa.co.uk, patient.info, webmd.com.
How does NHS make money?
Mainly public funding.
Is NHS publicly traded?
NHS's ownership: Government agency.
How many visitors does NHS get?
Third-party estimates place NHS at roughly 150 million visits per month, mostly from United Kingdom, with 75% mobile traffic.
Is NHS safe?
NHS is an established health site founded in 1948 and ranked #172 in United Kingdom; use the official domain nhs.uk and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnhs.uk
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos