Boots
The online store of the UK pharmacy and beauty retailer with an Advantage Card scheme.
Boots at a glance
Boots is a health website and one of the most visited sites in United Kingdom, currently ranked #152 in the country. It was founded in 1849 by John Boot and is headquartered in Nottingham, UK. Today Boots is owned by Walgreens Boots Alliance. Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through pharmacy sales, retail sales. Its closest rivals include superdrug.com, lloydspharmacy.com, amazon.co.uk.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Organic search52%
- Direct31%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Women56%
- Men44%
- Age 25-3426%
- Age 35-4425%
- Age 45-5422%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| boots | 1 | Very high | Dominant |
| symptoms | Top 10 | High | — |
| doctor appointment | Top 10 | High | — |
| hospital near me | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 75% mobile
- Position in country
- Among the leading health apps in United Kingdom
Company information
- Website
- boots.com
- Sector
- Health
- Owner
- Walgreens Boots Alliance
- Owner type
- Subsidiary of public company
- Founders
- John Boot
- Founded
- 1849
- Headquarters
- Nottingham, UK
- Employees
- 50,000+
- Ownership
- Walgreens Boots Alliance controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $9 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $9 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Boots operates a health information and services platform focused on United Kingdom. The online store of the UK pharmacy and beauty retailer with an Advantage Card scheme. Revenue comes mainly from pharmacy sales, supported by the other lines listed below.
- Pharmacy sales
- Retail sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #152 in this index
- Sector rank
- Leading health site in United Kingdom
- Global rank
- 1800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| superdrug.com | ≈ 30 million / month | #153 class competitor | — |
| lloydspharmacy.com | ≈ 22.5 million / month | #154 class competitor | — |
| amazon.co.uk | ≈ 15 million / month | #155 class competitor | — |
What is Boots?
Boots (boots.com) is a health information and services platform serving users in United Kingdom. The online store of the UK pharmacy and beauty retailer with an Advantage Card scheme. It ranks #152 among the most visited websites in the country in this index, within the health category.
Who owns Boots?
The site is operated by Walgreens Boots Alliance, founded by John Boot. The company was established in 1849 and is headquartered in Nottingham, UK. It employs around 50,000+.
Traffic and audience
Traffic estimates place Boots at roughly 50 million visits per month, about 1.7 million per day. Around 75% mobile of sessions come from mobile devices, and visitors view about 4.2 pages per visit with an average session of 5 min.
How Boots makes money
Revenue comes primarily from pharmacy sales, alongside retail sales.
Competitors in United Kingdom
Its closest rivals include superdrug.com, lloydspharmacy.com, amazon.co.uk.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1849
Boots is founded in Nottingham, UK.
- Growth phase
Expands its health offering and moves to a mobile-first product.
- Today
Ranks #152 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Reliable health information in the local language
- Online appointment and record access
- Doctor and hospital directories
- Free to use for patients
Cons
- Advice cannot replace a consultation
- Appointment availability is limited
- Some content is sponsored
- Interface dated in places
Key statistics
Frequently asked questions
Who owns Boots?
Boots is operated by Walgreens Boots Alliance. Subsidiary of public company structure, based on public filings and press reporting.
Where is Boots headquartered?
Boots is headquartered in Nottingham, UK.
When was Boots founded?
Boots was founded in 1849 by John Boot.
How many employees does Boots have?
Boots employs approximately 50,000+ people.
What is Boots's revenue?
Boots's revenue: ≈ $9 billion annual revenue (est.).
Who are Boots's competitors?
Main competitors in United Kingdom include superdrug.com, lloydspharmacy.com, amazon.co.uk.
How does Boots make money?
Mainly pharmacy sales, retail sales.
Is Boots publicly traded?
Boots's ownership: Subsidiary of public company.
How many visitors does Boots get?
Third-party estimates place Boots at roughly 50 million visits per month, mostly from United Kingdom, with 75% mobile traffic.
Is Boots safe?
Boots is an established health site founded in 1849 and ranked #152 in United Kingdom; use the official domain boots.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsboots.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos