Farmacia Loreto
An Italian online pharmacy for health, beauty and parapharmacy products.
Farmacia Loreto at a glance
Farmacia Loreto is a health website and one of the most visited sites in Italy, currently ranked #153 in the country. It was founded in 2008 by Not publicly disclosed and is headquartered in Milan, Italy. Today Farmacia Loreto is owned by Farmacia Loreto S.r.l.. Our estimates put its audience at ≈ 4 million visits per month. The business earns money mainly through product sales. Its closest rivals include amazon.it, farmaciaigea.it, topfarmacia.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 3.8 million / month | +2% |
| Q2 | ≈ 3.9 million / month | +3% |
| Q3 | ≈ 4 million / month | +3% |
| Q4 | ≈ 4.2 million / month | +6% |
Traffic sources
- Organic search52%
- Direct31%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Women56%
- Men44%
- Age 25-3426%
- Age 35-4425%
- Age 45-5422%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| farmacia loreto | 1 | Very high | Dominant |
| symptoms | Top 10 | High | — |
| doctor appointment | Top 10 | High | — |
| hospital near me | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 75% mobile
- Position in country
- Among the leading health apps in Italy
Company information
- Website
- farmacia-loreto.it
- Sector
- Health
- Owner
- Farmacia Loreto S.r.l.
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2008
- Headquarters
- Milan, Italy
- Employees
- 50+
- Ownership
- Farmacia Loreto S.r.l. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $30 million annual revenue (est.)
- Languages
- Italian
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $30 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Farmacia Loreto operates a health information and services platform focused on Italy. An Italian online pharmacy for health, beauty and parapharmacy products. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #153 in this index
- Sector rank
- Leading health site in Italy
- Global rank
- 15000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| amazon.it | ≈ 2.4 million / month | #154 class competitor | — |
| farmaciaigea.it | ≈ 1.8 million / month | #155 class competitor | — |
| topfarmacia.it | ≈ 1.2 million / month | #156 class competitor | — |
What is Farmacia Loreto?
Farmacia Loreto (farmacia-loreto.it) is a health information and services platform serving users in Italy. An Italian online pharmacy for health, beauty and parapharmacy products. It ranks #153 among the most visited websites in the country in this index, within the health category.
Who owns Farmacia Loreto?
The site is operated by Farmacia Loreto S.r.l., founded by Not publicly disclosed. The company was established in 2008 and is headquartered in Milan, Italy. It employs around 50+.
Traffic and audience
Traffic estimates place Farmacia Loreto at roughly 4 million visits per month, about 0.1 million per day. Around 75% mobile of sessions come from mobile devices, and visitors view about 4.2 pages per visit with an average session of 5 min.
How Farmacia Loreto makes money
Revenue comes primarily from product sales, alongside .
Competitors in Italy
Its closest rivals include amazon.it, farmaciaigea.it, topfarmacia.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2008
Farmacia Loreto is founded in Milan, Italy.
- Growth phase
Expands its health offering and moves to a mobile-first product.
- Today
Ranks #153 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Reliable health information in the local language
- Online appointment and record access
- Doctor and hospital directories
- Free to use for patients
Cons
- Advice cannot replace a consultation
- Appointment availability is limited
- Some content is sponsored
- Interface dated in places
Key statistics
Frequently asked questions
Who owns Farmacia Loreto?
Farmacia Loreto is operated by Farmacia Loreto S.r.l.. Private company structure, based on public filings and press reporting.
Where is Farmacia Loreto headquartered?
Farmacia Loreto is headquartered in Milan, Italy.
When was Farmacia Loreto founded?
Farmacia Loreto was founded in 2008 by Not publicly disclosed.
How many employees does Farmacia Loreto have?
Farmacia Loreto employs approximately 50+ people.
What is Farmacia Loreto's revenue?
Farmacia Loreto's revenue: ≈ $30 million annual revenue (est.).
Who are Farmacia Loreto's competitors?
Main competitors in Italy include amazon.it, farmaciaigea.it, topfarmacia.it.
How does Farmacia Loreto make money?
Mainly product sales.
Is Farmacia Loreto publicly traded?
No — Farmacia Loreto is not listed as an independent public company; it is operated by Farmacia Loreto S.r.l..
How many visitors does Farmacia Loreto get?
Third-party estimates place Farmacia Loreto at roughly 4 million visits per month, mostly from Italy, with 75% mobile traffic.
Is Farmacia Loreto safe?
Farmacia Loreto is an established health site founded in 2008 and ranked #153 in Italy; use the official domain farmacia-loreto.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsfarmacia-loreto.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos