Doctolib Italia
The Italian edition of the healthcare booking platform for appointments and teleconsultations.
Doctolib Italia at a glance
Doctolib Italia is a health website and one of the most visited sites in Italy, currently ranked #156 in the country. It was founded in 2013 by Stanislas Niox-Chateau, Ivan Schneider and is headquartered in Paris, France (Italian operations). Today Doctolib Italia is owned by Doctolib SAS. Our estimates put its audience at ≈ 5 million visits per month. The business earns money mainly through subscriptions from practices. Its closest rivals include miodottore.it, humanitas.it, salute.gov.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.7 million / month | +2% |
| Q2 | ≈ 4.8 million / month | +3% |
| Q3 | ≈ 5 million / month | +3% |
| Q4 | ≈ 5.3 million / month | +6% |
Traffic sources
- Organic search52%
- Direct31%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Women56%
- Men44%
- Age 25-3426%
- Age 35-4425%
- Age 45-5422%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| doctolib italia | 1 | Very high | Dominant |
| symptoms | Top 10 | High | — |
| doctor appointment | Top 10 | High | — |
| hospital near me | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 75% mobile
- Position in country
- Among the leading health apps in Italy
Company information
- Website
- doctolib.it
- Sector
- Health
- Owner
- Doctolib SAS
- Owner type
- Private company
- Founders
- Stanislas Niox-Chateau, Ivan Schneider
- Founded
- 2013
- Headquarters
- Paris, France (Italian operations)
- Employees
- 200+
- Ownership
- Doctolib SAS controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- Italian
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Doctolib Italia operates a health information and services platform focused on Italy. The Italian edition of the healthcare booking platform for appointments and teleconsultations. Revenue comes mainly from subscriptions from practices, supported by the other lines listed below.
- Subscriptions from practices
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #156 in this index
- Sector rank
- Leading health site in Italy
- Global rank
- 12000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| miodottore.it | ≈ 3 million / month | #157 class competitor | — |
| humanitas.it | ≈ 2.3 million / month | #158 class competitor | — |
| salute.gov.it | ≈ 1.5 million / month | #159 class competitor | — |
What is Doctolib Italia?
Doctolib Italia (doctolib.it) is a health information and services platform serving users in Italy. The Italian edition of the healthcare booking platform for appointments and teleconsultations. It ranks #156 among the most visited websites in the country in this index, within the health category.
Who owns Doctolib Italia?
The site is operated by Doctolib SAS, founded by Stanislas Niox-Chateau, Ivan Schneider. The company was established in 2013 and is headquartered in Paris, France (Italian operations). It employs around 200+.
Traffic and audience
Traffic estimates place Doctolib Italia at roughly 5 million visits per month, about 0.2 million per day. Around 75% mobile of sessions come from mobile devices, and visitors view about 4.2 pages per visit with an average session of 5 min.
How Doctolib Italia makes money
Revenue comes primarily from subscriptions from practices, alongside .
Competitors in Italy
Its closest rivals include miodottore.it, humanitas.it, salute.gov.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2013
Doctolib Italia is founded in Paris, France (Italian operations).
- Growth phase
Expands its health offering and moves to a mobile-first product.
- Today
Ranks #156 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Reliable health information in the local language
- Online appointment and record access
- Doctor and hospital directories
- Free to use for patients
Cons
- Advice cannot replace a consultation
- Appointment availability is limited
- Some content is sponsored
- Interface dated in places
Key statistics
Frequently asked questions
Who owns Doctolib Italia?
Doctolib Italia is operated by Doctolib SAS. Private company structure, based on public filings and press reporting.
Where is Doctolib Italia headquartered?
Doctolib Italia is headquartered in Paris, France (Italian operations).
When was Doctolib Italia founded?
Doctolib Italia was founded in 2013 by Stanislas Niox-Chateau, Ivan Schneider.
How many employees does Doctolib Italia have?
Doctolib Italia employs approximately 200+ people.
What is Doctolib Italia's revenue?
Doctolib Italia's revenue: Not publicly disclosed.
Who are Doctolib Italia's competitors?
Main competitors in Italy include miodottore.it, humanitas.it, salute.gov.it.
How does Doctolib Italia make money?
Mainly subscriptions from practices.
Is Doctolib Italia publicly traded?
No — Doctolib Italia is not listed as an independent public company; it is operated by Doctolib SAS.
How many visitors does Doctolib Italia get?
Third-party estimates place Doctolib Italia at roughly 5 million visits per month, mostly from Italy, with 75% mobile traffic.
Is Doctolib Italia safe?
Doctolib Italia is an established health site founded in 2013 and ranked #156 in Italy; use the official domain doctolib.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdoctolib.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos