Unimed
The site of Brazil's largest health plan cooperative with member services.
Unimed at a glance
Unimed is a health website and one of the most visited sites in Brazil, currently ranked #196 in the country. It was founded in 1967 by Edmundo Castilho and is headquartered in São Paulo, Brazil. Today Unimed is owned by Sistema Unimed. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through health plan premiums. Its closest rivals include amil.com.br, bradescosaude.com.br, sulamericaseguros.com.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Organic search52%
- Direct31%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Women56%
- Men44%
- Age 25-3426%
- Age 35-4425%
- Age 45-5422%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| unimed | 1 | Very high | Dominant |
| symptoms | Top 10 | High | — |
| doctor appointment | Top 10 | High | — |
| hospital near me | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 75% mobile
- Position in country
- Among the leading health apps in Brazil
Company information
- Website
- unimed.coop.br
- Sector
- Health
- Owner
- Sistema Unimed
- Owner type
- Private cooperative
- Founders
- Edmundo Castilho
- Founded
- 1967
- Headquarters
- São Paulo, Brazil
- Employees
- 110,000+
- Ownership
- Sistema Unimed controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $20 billion annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $20 billion annual revenue (est.)
- Ownership
- Private cooperative
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Unimed operates a health information and services platform focused on Brazil. The site of Brazil's largest health plan cooperative with member services. Revenue comes mainly from health plan premiums, supported by the other lines listed below.
- Health plan premiums
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #196 in this index
- Sector rank
- Leading health site in Brazil
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| amil.com.br | ≈ 15 million / month | #197 class competitor | — |
| bradescosaude.com.br | ≈ 11.2 million / month | #198 class competitor | — |
| sulamericaseguros.com.br | ≈ 7.5 million / month | #199 class competitor | — |
What is Unimed?
Unimed (unimed.coop.br) is a health information and services platform serving users in Brazil. The site of Brazil's largest health plan cooperative with member services. It ranks #196 among the most visited websites in the country in this index, within the health category.
Who owns Unimed?
The site is operated by Sistema Unimed, founded by Edmundo Castilho. The company was established in 1967 and is headquartered in São Paulo, Brazil. It employs around 110,000+.
Traffic and audience
Traffic estimates place Unimed at roughly 25 million visits per month, about 0.8 million per day. Around 75% mobile of sessions come from mobile devices, and visitors view about 4.2 pages per visit with an average session of 5 min.
How Unimed makes money
Revenue comes primarily from health plan premiums, alongside .
Competitors in Brazil
Its closest rivals include amil.com.br, bradescosaude.com.br, sulamericaseguros.com.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1967
Unimed is founded in São Paulo, Brazil.
- Growth phase
Expands its health offering and moves to a mobile-first product.
- Today
Ranks #196 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Reliable health information in the local language
- Online appointment and record access
- Doctor and hospital directories
- Free to use for patients
Cons
- Advice cannot replace a consultation
- Appointment availability is limited
- Some content is sponsored
- Interface dated in places
Key statistics
Frequently asked questions
Who owns Unimed?
Unimed is operated by Sistema Unimed. Private cooperative structure, based on public filings and press reporting.
Where is Unimed headquartered?
Unimed is headquartered in São Paulo, Brazil.
When was Unimed founded?
Unimed was founded in 1967 by Edmundo Castilho.
How many employees does Unimed have?
Unimed employs approximately 110,000+ people.
What is Unimed's revenue?
Unimed's revenue: ≈ $20 billion annual revenue (est.).
Who are Unimed's competitors?
Main competitors in Brazil include amil.com.br, bradescosaude.com.br, sulamericaseguros.com.br.
How does Unimed make money?
Mainly health plan premiums.
Is Unimed publicly traded?
No — Unimed is not listed as an independent public company; it is operated by Sistema Unimed.
How many visitors does Unimed get?
Third-party estimates place Unimed at roughly 25 million visits per month, mostly from Brazil, with 75% mobile traffic.
Is Unimed safe?
Unimed is an established health site founded in 1967 and ranked #196 in Brazil; use the official domain unimed.coop.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsunimed.coop.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos