Minha Vida
A Brazilian health and lifestyle portal with articles on diet, fitness and well-being.
Minha Vida at a glance
Minha Vida is a health website and one of the most visited sites in Brazil, currently ranked #200 in the country. It was founded in 2003 by Not publicly disclosed and is headquartered in São Paulo, Brazil. Today Minha Vida is owned by Minha Vida Comunicação. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through digital advertising. Its closest rivals include tuasaude.com, drauziovarella.uol.com.br, msdmanuals.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Organic search52%
- Direct31%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Women56%
- Men44%
- Age 25-3426%
- Age 35-4425%
- Age 45-5422%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| minha vida | 1 | Very high | Dominant |
| symptoms | Top 10 | High | — |
| doctor appointment | Top 10 | High | — |
| hospital near me | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 75% mobile
- Position in country
- Among the leading health apps in Brazil
Company information
- Website
- minhavida.com.br
- Sector
- Health
- Owner
- Minha Vida Comunicação
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2003
- Headquarters
- São Paulo, Brazil
- Employees
- 100+
- Ownership
- Minha Vida Comunicação controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $20 million annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $20 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Minha Vida operates a health information and services platform focused on Brazil. A Brazilian health and lifestyle portal with articles on diet, fitness and well-being. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #200 in this index
- Sector rank
- Leading health site in Brazil
- Global rank
- 1200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tuasaude.com | ≈ 36 million / month | #201 class competitor | — |
| drauziovarella.uol.com.br | ≈ 27 million / month | #202 class competitor | — |
| msdmanuals.com | ≈ 18 million / month | #203 class competitor | — |
What is Minha Vida?
Minha Vida (minhavida.com.br) is a health information and services platform serving users in Brazil. A Brazilian health and lifestyle portal with articles on diet, fitness and well-being. It ranks #200 among the most visited websites in the country in this index, within the health category.
Who owns Minha Vida?
The site is operated by Minha Vida Comunicação, founded by Not publicly disclosed. The company was established in 2003 and is headquartered in São Paulo, Brazil. It employs around 100+.
Traffic and audience
Traffic estimates place Minha Vida at roughly 60 million visits per month, about 2 million per day. Around 75% mobile of sessions come from mobile devices, and visitors view about 4.2 pages per visit with an average session of 5 min.
How Minha Vida makes money
Revenue comes primarily from digital advertising, alongside .
Competitors in Brazil
Its closest rivals include tuasaude.com, drauziovarella.uol.com.br, msdmanuals.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2003
Minha Vida is founded in São Paulo, Brazil.
- Growth phase
Expands its health offering and moves to a mobile-first product.
- Today
Ranks #200 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Reliable health information in the local language
- Online appointment and record access
- Doctor and hospital directories
- Free to use for patients
Cons
- Advice cannot replace a consultation
- Appointment availability is limited
- Some content is sponsored
- Interface dated in places
Key statistics
Frequently asked questions
Who owns Minha Vida?
Minha Vida is operated by Minha Vida Comunicação. Private company structure, based on public filings and press reporting.
Where is Minha Vida headquartered?
Minha Vida is headquartered in São Paulo, Brazil.
When was Minha Vida founded?
Minha Vida was founded in 2003 by Not publicly disclosed.
How many employees does Minha Vida have?
Minha Vida employs approximately 100+ people.
What is Minha Vida's revenue?
Minha Vida's revenue: ≈ $20 million annual revenue (est.).
Who are Minha Vida's competitors?
Main competitors in Brazil include tuasaude.com, drauziovarella.uol.com.br, msdmanuals.com.
How does Minha Vida make money?
Mainly digital advertising.
Is Minha Vida publicly traded?
No — Minha Vida is not listed as an independent public company; it is operated by Minha Vida Comunicação.
How many visitors does Minha Vida get?
Third-party estimates place Minha Vida at roughly 60 million visits per month, mostly from Brazil, with 75% mobile traffic.
Is Minha Vida safe?
Minha Vida is an established health site founded in 2003 and ranked #200 in Brazil; use the official domain minhavida.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsminhavida.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos