Humanitas
The site of a large Italian hospital group with health information and appointment booking.
Humanitas at a glance
Humanitas is a health website and one of the most visited sites in Italy, currently ranked #155 in the country. It was founded in 1996 by Gianfelice Rocca and is headquartered in Rozzano, Italy. Today Humanitas is owned by Humanitas Group. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through patient care revenue. Its closest rivals include salute.gov.it, my-personaltrainer.it, doctolib.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Organic search52%
- Direct31%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Women56%
- Men44%
- Age 25-3426%
- Age 35-4425%
- Age 45-5422%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| humanitas | 1 | Very high | Dominant |
| symptoms | Top 10 | High | — |
| doctor appointment | Top 10 | High | — |
| hospital near me | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 75% mobile
- Position in country
- Among the leading health apps in Italy
Company information
- Website
- humanitas.it
- Sector
- Health
- Owner
- Humanitas Group
- Owner type
- Private company
- Founders
- Gianfelice Rocca
- Founded
- 1996
- Headquarters
- Rozzano, Italy
- Employees
- 8,000+
- Ownership
- Humanitas Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.2 billion annual revenue (est.)
- Languages
- Italian
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $1.2 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Humanitas operates a health information and services platform focused on Italy. The site of a large Italian hospital group with health information and appointment booking. Revenue comes mainly from patient care revenue, supported by the other lines listed below.
- Patient care revenue
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #155 in this index
- Sector rank
- Leading health site in Italy
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| salute.gov.it | ≈ 9 million / month | #156 class competitor | — |
| my-personaltrainer.it | ≈ 6.7 million / month | #157 class competitor | — |
| doctolib.it | ≈ 4.5 million / month | #158 class competitor | — |
What is Humanitas?
Humanitas (humanitas.it) is a health information and services platform serving users in Italy. The site of a large Italian hospital group with health information and appointment booking. It ranks #155 among the most visited websites in the country in this index, within the health category.
Who owns Humanitas?
The site is operated by Humanitas Group, founded by Gianfelice Rocca. The company was established in 1996 and is headquartered in Rozzano, Italy. It employs around 8,000+.
Traffic and audience
Traffic estimates place Humanitas at roughly 15 million visits per month, about 0.5 million per day. Around 75% mobile of sessions come from mobile devices, and visitors view about 4.2 pages per visit with an average session of 5 min.
How Humanitas makes money
Revenue comes primarily from patient care revenue, alongside .
Competitors in Italy
Its closest rivals include salute.gov.it, my-personaltrainer.it, doctolib.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
Humanitas is founded in Rozzano, Italy.
- Growth phase
Expands its health offering and moves to a mobile-first product.
- Today
Ranks #155 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Reliable health information in the local language
- Online appointment and record access
- Doctor and hospital directories
- Free to use for patients
Cons
- Advice cannot replace a consultation
- Appointment availability is limited
- Some content is sponsored
- Interface dated in places
Key statistics
Frequently asked questions
Who owns Humanitas?
Humanitas is operated by Humanitas Group. Private company structure, based on public filings and press reporting.
Where is Humanitas headquartered?
Humanitas is headquartered in Rozzano, Italy.
When was Humanitas founded?
Humanitas was founded in 1996 by Gianfelice Rocca.
How many employees does Humanitas have?
Humanitas employs approximately 8,000+ people.
What is Humanitas's revenue?
Humanitas's revenue: ≈ $1.2 billion annual revenue (est.).
Who are Humanitas's competitors?
Main competitors in Italy include salute.gov.it, my-personaltrainer.it, doctolib.it.
How does Humanitas make money?
Mainly patient care revenue.
Is Humanitas publicly traded?
No — Humanitas is not listed as an independent public company; it is operated by Humanitas Group.
How many visitors does Humanitas get?
Third-party estimates place Humanitas at roughly 15 million visits per month, mostly from Italy, with 75% mobile traffic.
Is Humanitas safe?
Humanitas is an established health site founded in 1996 and ranked #155 in Italy; use the official domain humanitas.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshumanitas.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos