Superdrug
A UK health and beauty retailer with an online pharmacy and loyalty scheme.
Superdrug at a glance
Superdrug is a health website and one of the most visited sites in United Kingdom, currently ranked #180 in the country. It was founded in 1964 by Peter Goldstein and is headquartered in Croydon, UK. Today Superdrug is owned by A.S. Watson Group. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through retail sales, pharmacy services. Its closest rivals include boots.com, lloydspharmacy.com, amazon.co.uk.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Organic search52%
- Direct31%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Women56%
- Men44%
- Age 25-3426%
- Age 35-4425%
- Age 45-5422%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| superdrug | 1 | Very high | Dominant |
| symptoms | Top 10 | High | — |
| doctor appointment | Top 10 | High | — |
| hospital near me | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 75% mobile
- Position in country
- Among the leading health apps in United Kingdom
Company information
- Website
- superdrug.com
- Sector
- Health
- Owner
- A.S. Watson Group
- Owner type
- Subsidiary of private company
- Founders
- Peter Goldstein
- Founded
- 1964
- Headquarters
- Croydon, UK
- Employees
- 15,000+
- Ownership
- A.S. Watson Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2.5 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $2.5 billion annual revenue (est.)
- Ownership
- Subsidiary of private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Superdrug operates a health information and services platform focused on United Kingdom. A UK health and beauty retailer with an online pharmacy and loyalty scheme. Revenue comes mainly from retail sales, supported by the other lines listed below.
- Retail sales
- Pharmacy services
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #180 in this index
- Sector rank
- Leading health site in United Kingdom
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| boots.com | ≈ 18 million / month | #181 class competitor | — |
| lloydspharmacy.com | ≈ 13.5 million / month | #182 class competitor | — |
| amazon.co.uk | ≈ 9 million / month | #183 class competitor | — |
What is Superdrug?
Superdrug (superdrug.com) is a health information and services platform serving users in United Kingdom. A UK health and beauty retailer with an online pharmacy and loyalty scheme. It ranks #180 among the most visited websites in the country in this index, within the health category.
Who owns Superdrug?
The site is operated by A.S. Watson Group, founded by Peter Goldstein. The company was established in 1964 and is headquartered in Croydon, UK. It employs around 15,000+.
Traffic and audience
Traffic estimates place Superdrug at roughly 30 million visits per month, about 1 million per day. Around 75% mobile of sessions come from mobile devices, and visitors view about 4.2 pages per visit with an average session of 5 min.
How Superdrug makes money
Revenue comes primarily from retail sales, alongside pharmacy services.
Competitors in United Kingdom
Its closest rivals include boots.com, lloydspharmacy.com, amazon.co.uk.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1964
Superdrug is founded in Croydon, UK.
- Growth phase
Expands its health offering and moves to a mobile-first product.
- Today
Ranks #180 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Reliable health information in the local language
- Online appointment and record access
- Doctor and hospital directories
- Free to use for patients
Cons
- Advice cannot replace a consultation
- Appointment availability is limited
- Some content is sponsored
- Interface dated in places
Key statistics
Frequently asked questions
Who owns Superdrug?
Superdrug is operated by A.S. Watson Group. Subsidiary of private company structure, based on public filings and press reporting.
Where is Superdrug headquartered?
Superdrug is headquartered in Croydon, UK.
When was Superdrug founded?
Superdrug was founded in 1964 by Peter Goldstein.
How many employees does Superdrug have?
Superdrug employs approximately 15,000+ people.
What is Superdrug's revenue?
Superdrug's revenue: ≈ $2.5 billion annual revenue (est.).
Who are Superdrug's competitors?
Main competitors in United Kingdom include boots.com, lloydspharmacy.com, amazon.co.uk.
How does Superdrug make money?
Mainly retail sales, pharmacy services.
Is Superdrug publicly traded?
No — Superdrug is not listed as an independent public company; it is operated by A.S. Watson Group.
How many visitors does Superdrug get?
Third-party estimates place Superdrug at roughly 30 million visits per month, mostly from United Kingdom, with 75% mobile traffic.
Is Superdrug safe?
Superdrug is an established health site founded in 1964 and ranked #180 in United Kingdom; use the official domain superdrug.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssuperdrug.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos