Vodafone UK
The UK site of Vodafone for mobile plans, broadband and account services.
Vodafone UK at a glance
Vodafone UK is a technology website and one of the most visited sites in United Kingdom, currently ranked #177 in the country. It was founded in 1984 by Racal Electronics and is headquartered in Newbury, UK. Today Vodafone UK is owned by VodafoneThree. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through mobile subscriptions, broadband. Its closest rivals include ee.co.uk, o2.co.uk, three.co.uk.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| vodafone uk | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in United Kingdom
Company information
- Website
- vodafone.co.uk
- Sector
- Technology
- Owner
- VodafoneThree
- Owner type
- Private company
- Founders
- Racal Electronics
- Founded
- 1984
- Headquarters
- Newbury, UK
- Employees
- 10,000+
- Ownership
- VodafoneThree controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $8 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $8 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Vodafone UK operates a technology platform focused on United Kingdom. The UK site of Vodafone for mobile plans, broadband and account services. Revenue comes mainly from mobile subscriptions, supported by the other lines listed below.
- Mobile subscriptions
- Broadband
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #177 in this index
- Sector rank
- Leading technology site in United Kingdom
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ee.co.uk | ≈ 18 million / month | #178 class competitor | — |
| o2.co.uk | ≈ 13.5 million / month | #179 class competitor | — |
| three.co.uk | ≈ 9 million / month | #180 class competitor | — |
What is Vodafone UK?
Vodafone UK (vodafone.co.uk) is a technology platform serving users in United Kingdom. The UK site of Vodafone for mobile plans, broadband and account services. It ranks #177 among the most visited websites in the country in this index, within the technology category.
Who owns Vodafone UK?
The site is operated by VodafoneThree, founded by Racal Electronics. The company was established in 1984 and is headquartered in Newbury, UK. It employs around 10,000+.
Traffic and audience
Traffic estimates place Vodafone UK at roughly 30 million visits per month, about 1 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Vodafone UK makes money
Revenue comes primarily from mobile subscriptions, alongside broadband.
Competitors in United Kingdom
Its closest rivals include ee.co.uk, o2.co.uk, three.co.uk.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1984
Vodafone UK is founded in Newbury, UK.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #177 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Vodafone UK?
Vodafone UK is operated by VodafoneThree. Private company structure, based on public filings and press reporting.
Where is Vodafone UK headquartered?
Vodafone UK is headquartered in Newbury, UK.
When was Vodafone UK founded?
Vodafone UK was founded in 1984 by Racal Electronics.
How many employees does Vodafone UK have?
Vodafone UK employs approximately 10,000+ people.
What is Vodafone UK's revenue?
Vodafone UK's revenue: ≈ $8 billion annual revenue (est.).
Who are Vodafone UK's competitors?
Main competitors in United Kingdom include ee.co.uk, o2.co.uk, three.co.uk.
How does Vodafone UK make money?
Mainly mobile subscriptions, broadband.
Is Vodafone UK publicly traded?
No — Vodafone UK is not listed as an independent public company; it is operated by VodafoneThree.
How many visitors does Vodafone UK get?
Third-party estimates place Vodafone UK at roughly 30 million visits per month, mostly from United Kingdom, with 68% mobile traffic.
Is Vodafone UK safe?
Vodafone UK is an established technology site founded in 1984 and ranked #177 in United Kingdom; use the official domain vodafone.co.uk and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvodafone.co.uk
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos