Waitrose
The online store of the John Lewis Partnership's supermarket with grocery delivery.
Waitrose at a glance
Waitrose is an e-commerce website and one of the most visited sites in United Kingdom, currently ranked #181 in the country. It was founded in 1904 by Wallace Waite, Arthur Rose, David Taylor and is headquartered in Bracknell, UK. Today Waitrose is owned by John Lewis Partnership. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through product sales. Its closest rivals include tesco.com, sainsburys.co.uk, ocado.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| waitrose | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in United Kingdom
Company information
- Website
- waitrose.com
- Sector
- E-commerce
- Owner
- John Lewis Partnership
- Owner type
- Employee-owned
- Founders
- Wallace Waite, Arthur Rose, David Taylor
- Founded
- 1904
- Headquarters
- Bracknell, UK
- Employees
- 50,000+
- Ownership
- John Lewis Partnership controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $9 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $9 billion annual revenue (est.)
- Ownership
- Employee-owned
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Waitrose operates an online retail and marketplace platform focused on United Kingdom. The online store of the John Lewis Partnership's supermarket with grocery delivery. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #181 in this index
- Sector rank
- Leading e-commerce site in United Kingdom
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tesco.com | ≈ 18 million / month | #182 class competitor | — |
| sainsburys.co.uk | ≈ 13.5 million / month | #183 class competitor | — |
| ocado.com | ≈ 9 million / month | #184 class competitor | — |
What is Waitrose?
Waitrose (waitrose.com) is an online retail and marketplace platform serving users in United Kingdom. The online store of the John Lewis Partnership's supermarket with grocery delivery. It ranks #181 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Waitrose?
The site is operated by John Lewis Partnership, founded by Wallace Waite, Arthur Rose, David Taylor. The company was established in 1904 and is headquartered in Bracknell, UK. It employs around 50,000+.
Traffic and audience
Traffic estimates place Waitrose at roughly 30 million visits per month, about 1 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Waitrose makes money
Revenue comes primarily from product sales, alongside .
Competitors in United Kingdom
Its closest rivals include tesco.com, sainsburys.co.uk, ocado.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1904
Waitrose is founded in Bracknell, UK.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #181 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Waitrose?
Waitrose is operated by John Lewis Partnership. Employee-owned structure, based on public filings and press reporting.
Where is Waitrose headquartered?
Waitrose is headquartered in Bracknell, UK.
When was Waitrose founded?
Waitrose was founded in 1904 by Wallace Waite, Arthur Rose, David Taylor.
How many employees does Waitrose have?
Waitrose employs approximately 50,000+ people.
What is Waitrose's revenue?
Waitrose's revenue: ≈ $9 billion annual revenue (est.).
Who are Waitrose's competitors?
Main competitors in United Kingdom include tesco.com, sainsburys.co.uk, ocado.com.
How does Waitrose make money?
Mainly product sales.
Is Waitrose publicly traded?
No — Waitrose is not listed as an independent public company; it is operated by John Lewis Partnership.
How many visitors does Waitrose get?
Third-party estimates place Waitrose at roughly 30 million visits per month, mostly from United Kingdom, with 76% mobile traffic.
Is Waitrose safe?
Waitrose is an established e-commerce site founded in 1904 and ranked #181 in United Kingdom; use the official domain waitrose.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementswaitrose.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos