Very
A UK online department store offering fashion, home and electronics with flexible credit.
Very at a glance
Very is an e-commerce website and one of the most visited sites in United Kingdom, currently ranked #157 in the country. It was founded in 1998 by Littlewoods and is headquartered in Liverpool, UK. Today Very is owned by The Very Group. Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through product sales, credit income. Its closest rivals include next.co.uk, argos.co.uk, amazon.co.uk.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 32.9 million / month | +2% |
| Q2 | ≈ 33.9 million / month | +3% |
| Q3 | ≈ 35 million / month | +3% |
| Q4 | ≈ 37.1 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 10.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| very | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in United Kingdom
Company information
- Website
- very.co.uk
- Sector
- E-commerce
- Owner
- The Very Group
- Owner type
- Private company
- Founders
- Littlewoods
- Founded
- 1998
- Headquarters
- Liverpool, UK
- Employees
- 4,000+
- Ownership
- The Very Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $3 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $3 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Very operates an online retail and marketplace platform focused on United Kingdom. A UK online department store offering fashion, home and electronics with flexible credit. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Credit income
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #157 in this index
- Sector rank
- Leading e-commerce site in United Kingdom
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| next.co.uk | ≈ 21 million / month | #158 class competitor | — |
| argos.co.uk | ≈ 15.7 million / month | #159 class competitor | — |
| amazon.co.uk | ≈ 10.5 million / month | #160 class competitor | — |
What is Very?
Very (very.co.uk) is an online retail and marketplace platform serving users in United Kingdom. A UK online department store offering fashion, home and electronics with flexible credit. It ranks #157 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Very?
The site is operated by The Very Group, founded by Littlewoods. The company was established in 1998 and is headquartered in Liverpool, UK. It employs around 4,000+.
Traffic and audience
Traffic estimates place Very at roughly 35 million visits per month, about 1.2 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Very makes money
Revenue comes primarily from product sales, alongside credit income.
Competitors in United Kingdom
Its closest rivals include next.co.uk, argos.co.uk, amazon.co.uk.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
Very is founded in Liverpool, UK.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #157 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Very?
Very is operated by The Very Group. Private company structure, based on public filings and press reporting.
Where is Very headquartered?
Very is headquartered in Liverpool, UK.
When was Very founded?
Very was founded in 1998 by Littlewoods.
How many employees does Very have?
Very employs approximately 4,000+ people.
What is Very's revenue?
Very's revenue: ≈ $3 billion annual revenue (est.).
Who are Very's competitors?
Main competitors in United Kingdom include next.co.uk, argos.co.uk, amazon.co.uk.
How does Very make money?
Mainly product sales, credit income.
Is Very publicly traded?
No — Very is not listed as an independent public company; it is operated by The Very Group.
How many visitors does Very get?
Third-party estimates place Very at roughly 35 million visits per month, mostly from United Kingdom, with 76% mobile traffic.
Is Very safe?
Very is an established e-commerce site founded in 1998 and ranked #157 in United Kingdom; use the official domain very.co.uk and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvery.co.uk
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos