Gumtree
A UK classifieds marketplace for second-hand goods, cars, jobs and property.
Gumtree at a glance
Gumtree is a classifieds website and one of the most visited sites in United Kingdom, currently ranked #161 in the country. It was founded in 2000 by Michael Pennington, Simon Crookall and is headquartered in London, UK. Today Gumtree is owned by Adevinta. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through listing fees, advertising. Its closest rivals include ebay.co.uk, facebook.com, autotrader.co.uk.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| gumtree | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in United Kingdom
Company information
- Website
- gumtree.com
- Sector
- Classifieds
- Owner
- Adevinta
- Owner type
- Private company
- Founders
- Michael Pennington, Simon Crookall
- Founded
- 2000
- Headquarters
- London, UK
- Employees
- 300+
- Ownership
- Adevinta controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Gumtree operates a classifieds and listings marketplace focused on United Kingdom. A UK classifieds marketplace for second-hand goods, cars, jobs and property. Revenue comes mainly from listing fees, supported by the other lines listed below.
- Listing fees
- Advertising
Products & services
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #161 in this index
- Sector rank
- Leading classifieds site in United Kingdom
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ebay.co.uk | ≈ 36 million / month | #162 class competitor | — |
| facebook.com | ≈ 27 million / month | #163 class competitor | — |
| autotrader.co.uk | ≈ 18 million / month | #164 class competitor | — |
What is Gumtree?
Gumtree (gumtree.com) is a classifieds and listings marketplace serving users in United Kingdom. A UK classifieds marketplace for second-hand goods, cars, jobs and property. It ranks #161 among the most visited websites in the country in this index, within the classifieds category.
Who owns Gumtree?
The site is operated by Adevinta, founded by Michael Pennington, Simon Crookall. The company was established in 2000 and is headquartered in London, UK. It employs around 300+.
Traffic and audience
Traffic estimates place Gumtree at roughly 60 million visits per month, about 2 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How Gumtree makes money
Revenue comes primarily from listing fees, alongside advertising.
Competitors in United Kingdom
Its closest rivals include ebay.co.uk, facebook.com, autotrader.co.uk.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
Gumtree is founded in London, UK.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #161 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns Gumtree?
Gumtree is operated by Adevinta. Private company structure, based on public filings and press reporting.
Where is Gumtree headquartered?
Gumtree is headquartered in London, UK.
When was Gumtree founded?
Gumtree was founded in 2000 by Michael Pennington, Simon Crookall.
How many employees does Gumtree have?
Gumtree employs approximately 300+ people.
What is Gumtree's revenue?
Gumtree's revenue: ≈ $100 million annual revenue (est.).
Who are Gumtree's competitors?
Main competitors in United Kingdom include ebay.co.uk, facebook.com, autotrader.co.uk.
How does Gumtree make money?
Mainly listing fees, advertising.
Is Gumtree publicly traded?
No — Gumtree is not listed as an independent public company; it is operated by Adevinta.
How many visitors does Gumtree get?
Third-party estimates place Gumtree at roughly 60 million visits per month, mostly from United Kingdom, with 73% mobile traffic.
Is Gumtree safe?
Gumtree is an established classifieds site founded in 2000 and ranked #161 in United Kingdom; use the official domain gumtree.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsgumtree.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos