Reed
A UK job board and recruitment agency with listings and career tools.
Reed at a glance
Reed is a jobs & careers website and one of the most visited sites in United Kingdom, currently ranked #162 in the country. It was founded in 1960 by Alec Reed and is headquartered in London, UK. Today Reed is owned by Reed Group. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through job posting fees, recruitment fees. Its closest rivals include indeed.co.uk, totaljobs.com, cv-library.co.uk.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Organic search41%
- Direct37%
- Paid search10%
- Referral7%
- Social5%
Audience & demographics
- Men53%
- Women47%
- Age 25-3435%
- Age 18-2426%
- Age 35-4422%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| reed | 1 | Very high | Dominant |
| jobs near me | Top 10 | High | — |
| part time jobs | Top 10 | High | — |
| cv template | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 72% mobile
- Position in country
- Among the leading jobs & careers apps in United Kingdom
Company information
- Website
- reed.co.uk
- Sector
- Jobs & Careers
- Owner
- Reed Group
- Owner type
- Private company
- Founders
- Alec Reed
- Founded
- 1960
- Headquarters
- London, UK
- Employees
- 4,000+
- Ownership
- Reed Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.3 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $1.3 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Reed operates a jobs and recruitment platform focused on United Kingdom. A UK job board and recruitment agency with listings and career tools. Revenue comes mainly from job posting fees, supported by the other lines listed below.
- Job posting fees
- Recruitment fees
Products & services
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #162 in this index
- Sector rank
- Leading jobs & careers site in United Kingdom
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| indeed.co.uk | ≈ 18 million / month | #163 class competitor | — |
| totaljobs.com | ≈ 13.5 million / month | #164 class competitor | — |
| cv-library.co.uk | ≈ 9 million / month | #165 class competitor | — |
What is Reed?
Reed (reed.co.uk) is a jobs and recruitment platform serving users in United Kingdom. A UK job board and recruitment agency with listings and career tools. It ranks #162 among the most visited websites in the country in this index, within the jobs & careers category.
Who owns Reed?
The site is operated by Reed Group, founded by Alec Reed. The company was established in 1960 and is headquartered in London, UK. It employs around 4,000+.
Traffic and audience
Traffic estimates place Reed at roughly 30 million visits per month, about 1 million per day. Around 72% mobile of sessions come from mobile devices, and visitors view about 7.1 pages per visit with an average session of 8 min.
How Reed makes money
Revenue comes primarily from job posting fees, alongside recruitment fees.
Competitors in United Kingdom
Its closest rivals include indeed.co.uk, totaljobs.com, cv-library.co.uk.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1960
Reed is founded in London, UK.
- Growth phase
Expands its jobs & careers offering and moves to a mobile-first product.
- Today
Ranks #162 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local pool of open vacancies
- Free applications for candidates
- CV builder and application tracking
- Employer branding tools
Cons
- Expired and duplicate postings
- Employers do not always respond
- Premium visibility favours large companies
- Salary information often missing
Key statistics
Frequently asked questions
Who owns Reed?
Reed is operated by Reed Group. Private company structure, based on public filings and press reporting.
Where is Reed headquartered?
Reed is headquartered in London, UK.
When was Reed founded?
Reed was founded in 1960 by Alec Reed.
How many employees does Reed have?
Reed employs approximately 4,000+ people.
What is Reed's revenue?
Reed's revenue: ≈ $1.3 billion annual revenue (est.).
Who are Reed's competitors?
Main competitors in United Kingdom include indeed.co.uk, totaljobs.com, cv-library.co.uk.
How does Reed make money?
Mainly job posting fees, recruitment fees.
Is Reed publicly traded?
No — Reed is not listed as an independent public company; it is operated by Reed Group.
How many visitors does Reed get?
Third-party estimates place Reed at roughly 30 million visits per month, mostly from United Kingdom, with 72% mobile traffic.
Is Reed safe?
Reed is an established jobs & careers site founded in 1960 and ranked #162 in United Kingdom; use the official domain reed.co.uk and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsreed.co.uk
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos