ANPAL
The national agency portal for active labour policies, job search services and training.
ANPAL at a glance
ANPAL is a jobs & careers website and one of the most visited sites in Italy, currently ranked #177 in the country. It was founded in 2015 by Italian State and is headquartered in Rome, Italy. Today ANPAL is owned by ANPAL. Our estimates put its audience at ≈ 4 million visits per month. The business earns money mainly through public funding. Its closest rivals include indeed.it, infojobs.it, jobrapido.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 3.8 million / month | +2% |
| Q2 | ≈ 3.9 million / month | +3% |
| Q3 | ≈ 4 million / month | +3% |
| Q4 | ≈ 4.2 million / month | +6% |
Traffic sources
- Organic search41%
- Direct37%
- Paid search10%
- Referral7%
- Social5%
Audience & demographics
- Men53%
- Women47%
- Age 25-3435%
- Age 18-2426%
- Age 35-4422%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| anpal | 1 | Very high | Dominant |
| jobs near me | Top 10 | High | — |
| part time jobs | Top 10 | High | — |
| cv template | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 72% mobile
- Position in country
- Among the leading jobs & careers apps in Italy
Company information
- Website
- anpal.gov.it
- Sector
- Jobs & Careers
- Owner
- ANPAL
- Owner type
- Government agency
- Founders
- Italian State
- Founded
- 2015
- Headquarters
- Rome, Italy
- Employees
- 300+
- Ownership
- ANPAL controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- N/A (public service)
- Languages
- Italian
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- N/A (public service)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
ANPAL operates a jobs and recruitment platform focused on Italy. The national agency portal for active labour policies, job search services and training. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
Products & services
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #177 in this index
- Sector rank
- Leading jobs & careers site in Italy
- Global rank
- 20000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| indeed.it | ≈ 2.4 million / month | #178 class competitor | — |
| infojobs.it | ≈ 1.8 million / month | #179 class competitor | — |
| jobrapido.com | ≈ 1.2 million / month | #180 class competitor | — |
What is ANPAL?
ANPAL (anpal.gov.it) is a jobs and recruitment platform serving users in Italy. The national agency portal for active labour policies, job search services and training. It ranks #177 among the most visited websites in the country in this index, within the jobs & careers category.
Who owns ANPAL?
The site is operated by ANPAL, founded by Italian State. The company was established in 2015 and is headquartered in Rome, Italy. It employs around 300+.
Traffic and audience
Traffic estimates place ANPAL at roughly 4 million visits per month, about 0.1 million per day. Around 72% mobile of sessions come from mobile devices, and visitors view about 7.1 pages per visit with an average session of 8 min.
How ANPAL makes money
Revenue comes primarily from public funding, alongside .
Competitors in Italy
Its closest rivals include indeed.it, infojobs.it, jobrapido.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2015
ANPAL is founded in Rome, Italy.
- Growth phase
Expands its jobs & careers offering and moves to a mobile-first product.
- Today
Ranks #177 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local pool of open vacancies
- Free applications for candidates
- CV builder and application tracking
- Employer branding tools
Cons
- Expired and duplicate postings
- Employers do not always respond
- Premium visibility favours large companies
- Salary information often missing
Key statistics
Frequently asked questions
Who owns ANPAL?
ANPAL is operated by ANPAL. Government agency structure, based on public filings and press reporting.
Where is ANPAL headquartered?
ANPAL is headquartered in Rome, Italy.
When was ANPAL founded?
ANPAL was founded in 2015 by Italian State.
How many employees does ANPAL have?
ANPAL employs approximately 300+ people.
What is ANPAL's revenue?
ANPAL's revenue: N/A (public service).
Who are ANPAL's competitors?
Main competitors in Italy include indeed.it, infojobs.it, jobrapido.com.
How does ANPAL make money?
Mainly public funding.
Is ANPAL publicly traded?
ANPAL's ownership: Government agency.
How many visitors does ANPAL get?
Third-party estimates place ANPAL at roughly 4 million visits per month, mostly from Italy, with 72% mobile traffic.
Is ANPAL safe?
ANPAL is an established jobs & careers site founded in 2015 and ranked #177 in Italy; use the official domain anpal.gov.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsanpal.gov.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos