Borsa Italiana
The site of the Italian stock exchange with quotes, listings and market data.
Borsa Italiana at a glance
Borsa Italiana is a finance & banking website and one of the most visited sites in Italy, currently ranked #173 in the country. It was founded in 1997 by Italian Government and banks and is headquartered in Milan, Italy. Today Borsa Italiana is owned by Euronext. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through listing fees, trading fees, data licensing. Its closest rivals include milanofinanza.it, ilsole24ore.com, investing.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| borsa italiana | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Italy
Company information
- Website
- borsaitaliana.it
- Sector
- Finance & Banking
- Owner
- Euronext
- Owner type
- Subsidiary of public company
- Founders
- Italian Government and banks
- Founded
- 1997
- Headquarters
- Milan, Italy
- Employees
- 500+
- Ownership
- Euronext controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $500 million annual revenue (est.)
- Languages
- Italian, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $500 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Borsa Italiana operates a bank and digital financial platform focused on Italy. The site of the Italian stock exchange with quotes, listings and market data. Revenue comes mainly from listing fees, supported by the other lines listed below.
- Listing fees
- Trading fees
- Data licensing
Products & services
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #173 in this index
- Sector rank
- Leading finance & banking site in Italy
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| milanofinanza.it | ≈ 9 million / month | #174 class competitor | — |
| ilsole24ore.com | ≈ 6.7 million / month | #175 class competitor | — |
| investing.com | ≈ 4.5 million / month | #176 class competitor | — |
What is Borsa Italiana?
Borsa Italiana (borsaitaliana.it) is a bank and digital financial platform serving users in Italy. The site of the Italian stock exchange with quotes, listings and market data. It ranks #173 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Borsa Italiana?
The site is operated by Euronext, founded by Italian Government and banks. The company was established in 1997 and is headquartered in Milan, Italy. It employs around 500+.
Traffic and audience
Traffic estimates place Borsa Italiana at roughly 15 million visits per month, about 0.5 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Borsa Italiana makes money
Revenue comes primarily from listing fees, alongside trading fees, data licensing.
Competitors in Italy
Its closest rivals include milanofinanza.it, ilsole24ore.com, investing.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1997
Borsa Italiana is founded in Milan, Italy.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #173 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Borsa Italiana?
Borsa Italiana is operated by Euronext. Subsidiary of public company structure, based on public filings and press reporting.
Where is Borsa Italiana headquartered?
Borsa Italiana is headquartered in Milan, Italy.
When was Borsa Italiana founded?
Borsa Italiana was founded in 1997 by Italian Government and banks.
How many employees does Borsa Italiana have?
Borsa Italiana employs approximately 500+ people.
What is Borsa Italiana's revenue?
Borsa Italiana's revenue: ≈ $500 million annual revenue (est.).
Who are Borsa Italiana's competitors?
Main competitors in Italy include milanofinanza.it, ilsole24ore.com, investing.com.
How does Borsa Italiana make money?
Mainly listing fees, trading fees, data licensing.
Is Borsa Italiana publicly traded?
Borsa Italiana's ownership: Subsidiary of public company.
How many visitors does Borsa Italiana get?
Third-party estimates place Borsa Italiana at roughly 15 million visits per month, mostly from Italy, with 82% mobile traffic.
Is Borsa Italiana safe?
Borsa Italiana is an established finance & banking site founded in 1997 and ranked #173 in Italy; use the official domain borsaitaliana.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsborsaitaliana.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos