Directa SIM
An Italian online broker for trading stocks, ETFs and derivatives.
Directa SIM at a glance
Directa SIM is a finance & banking website and one of the most visited sites in Italy, currently ranked #172 in the country. It was founded in 1995 by Vincenzo Tedeschi and is headquartered in Turin, Italy. Today Directa SIM is owned by Directa SIM S.p.A.. Our estimates put its audience at ≈ 4 million visits per month. The business earns money mainly through brokerage fees. Its closest rivals include fineco.it, trading212.com, interactivebrokers.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 3.8 million / month | +2% |
| Q2 | ≈ 3.9 million / month | +3% |
| Q3 | ≈ 4 million / month | +3% |
| Q4 | ≈ 4.2 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| directa sim | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Italy
Company information
- Website
- directa.it
- Sector
- Finance & Banking
- Owner
- Directa SIM S.p.A.
- Owner type
- Public company
- Founders
- Vincenzo Tedeschi
- Founded
- 1995
- Headquarters
- Turin, Italy
- Employees
- 150+
- Ownership
- Directa SIM S.p.A. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $60 million annual revenue (est.)
- Languages
- Italian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $60 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Directa SIM operates a bank and digital financial platform focused on Italy. An Italian online broker for trading stocks, ETFs and derivatives. Revenue comes mainly from brokerage fees, supported by the other lines listed below.
- Brokerage fees
Products & services
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #172 in this index
- Sector rank
- Leading finance & banking site in Italy
- Global rank
- 20000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| fineco.it | ≈ 2.4 million / month | #173 class competitor | — |
| trading212.com | ≈ 1.8 million / month | #174 class competitor | — |
| interactivebrokers.com | ≈ 1.2 million / month | #175 class competitor | — |
What is Directa SIM?
Directa SIM (directa.it) is a bank and digital financial platform serving users in Italy. An Italian online broker for trading stocks, ETFs and derivatives. It ranks #172 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Directa SIM?
The site is operated by Directa SIM S.p.A., founded by Vincenzo Tedeschi. The company was established in 1995 and is headquartered in Turin, Italy. It employs around 150+.
Traffic and audience
Traffic estimates place Directa SIM at roughly 4 million visits per month, about 0.1 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Directa SIM makes money
Revenue comes primarily from brokerage fees, alongside .
Competitors in Italy
Its closest rivals include fineco.it, trading212.com, interactivebrokers.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1995
Directa SIM is founded in Turin, Italy.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #172 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Directa SIM?
Directa SIM is operated by Directa SIM S.p.A.. Public company structure, based on public filings and press reporting.
Where is Directa SIM headquartered?
Directa SIM is headquartered in Turin, Italy.
When was Directa SIM founded?
Directa SIM was founded in 1995 by Vincenzo Tedeschi.
How many employees does Directa SIM have?
Directa SIM employs approximately 150+ people.
What is Directa SIM's revenue?
Directa SIM's revenue: ≈ $60 million annual revenue (est.).
Who are Directa SIM's competitors?
Main competitors in Italy include fineco.it, trading212.com, interactivebrokers.com.
How does Directa SIM make money?
Mainly brokerage fees.
Is Directa SIM publicly traded?
Directa SIM's ownership: Public company.
How many visitors does Directa SIM get?
Third-party estimates place Directa SIM at roughly 4 million visits per month, mostly from Italy, with 82% mobile traffic.
Is Directa SIM safe?
Directa SIM is an established finance & banking site founded in 1995 and ranked #172 in Italy; use the official domain directa.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdirecta.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos