Allianz Italia
The Italian site of the global insurer for auto, home and life insurance.
Allianz Italia at a glance
Allianz Italia is a finance & banking website and one of the most visited sites in Italy, currently ranked #171 in the country. It was founded in 1890 by Carl von Thieme, Wilhelm von Finck and is headquartered in Milan, Italy. Today Allianz Italia is owned by Allianz SE. Our estimates put its audience at ≈ 8 million visits per month. The business earns money mainly through insurance premiums. Its closest rivals include generali.it, unipolsai.it, axa.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 7.5 million / month | +2% |
| Q2 | ≈ 7.8 million / month | +3% |
| Q3 | ≈ 8 million / month | +3% |
| Q4 | ≈ 8.5 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| allianz italia | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Italy
Company information
- Website
- allianz.it
- Sector
- Finance & Banking
- Owner
- Allianz SE
- Owner type
- Subsidiary of public company
- Founders
- Carl von Thieme, Wilhelm von Finck
- Founded
- 1890
- Headquarters
- Milan, Italy
- Employees
- 6,000+
- Ownership
- Allianz SE controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $8 billion annual revenue (est.)
- Languages
- Italian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $8 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Allianz Italia operates a bank and digital financial platform focused on Italy. The Italian site of the global insurer for auto, home and life insurance. Revenue comes mainly from insurance premiums, supported by the other lines listed below.
- Insurance premiums
Products & services
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #171 in this index
- Sector rank
- Leading finance & banking site in Italy
- Global rank
- 8000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| generali.it | ≈ 4.8 million / month | #172 class competitor | — |
| unipolsai.it | ≈ 3.6 million / month | #173 class competitor | — |
| axa.it | ≈ 2.4 million / month | #174 class competitor | — |
What is Allianz Italia?
Allianz Italia (allianz.it) is a bank and digital financial platform serving users in Italy. The Italian site of the global insurer for auto, home and life insurance. It ranks #171 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Allianz Italia?
The site is operated by Allianz SE, founded by Carl von Thieme, Wilhelm von Finck. The company was established in 1890 and is headquartered in Milan, Italy. It employs around 6,000+.
Traffic and audience
Traffic estimates place Allianz Italia at roughly 8 million visits per month, about 0.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Allianz Italia makes money
Revenue comes primarily from insurance premiums, alongside .
Competitors in Italy
Its closest rivals include generali.it, unipolsai.it, axa.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1890
Allianz Italia is founded in Milan, Italy.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #171 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Allianz Italia?
Allianz Italia is operated by Allianz SE. Subsidiary of public company structure, based on public filings and press reporting.
Where is Allianz Italia headquartered?
Allianz Italia is headquartered in Milan, Italy.
When was Allianz Italia founded?
Allianz Italia was founded in 1890 by Carl von Thieme, Wilhelm von Finck.
How many employees does Allianz Italia have?
Allianz Italia employs approximately 6,000+ people.
What is Allianz Italia's revenue?
Allianz Italia's revenue: ≈ $8 billion annual revenue (est.).
Who are Allianz Italia's competitors?
Main competitors in Italy include generali.it, unipolsai.it, axa.it.
How does Allianz Italia make money?
Mainly insurance premiums.
Is Allianz Italia publicly traded?
Allianz Italia's ownership: Subsidiary of public company.
How many visitors does Allianz Italia get?
Third-party estimates place Allianz Italia at roughly 8 million visits per month, mostly from Italy, with 82% mobile traffic.
Is Allianz Italia safe?
Allianz Italia is an established finance & banking site founded in 1890 and ranked #171 in Italy; use the official domain allianz.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsallianz.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos