Bunjang
A Korean mobile used-goods marketplace with a secure payment service.
Bunjang at a glance
Bunjang is a classifieds website and one of the most visited sites in South Korea, currently ranked #192 in the country. It was founded in 2010 by Not publicly disclosed and is headquartered in Seoul, South Korea. Today Bunjang is owned by Bunjang Inc. (Naver stake). Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through service fees, advertising. Its closest rivals include daangn.com, joonggonara.com, coupang.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in South Korea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Korea86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Korea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bunjang | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Korea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in South Korea
Company information
- Website
- bunjang.co.kr
- Sector
- Classifieds
- Owner
- Bunjang Inc. (Naver stake)
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2010
- Headquarters
- Seoul, South Korea
- Employees
- 200+
- Ownership
- Bunjang Inc. (Naver stake) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $60 million annual revenue (est.)
- Languages
- Korean
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $60 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bunjang operates a classifieds and listings marketplace focused on South Korea. A Korean mobile used-goods marketplace with a secure payment service. Revenue comes mainly from service fees, supported by the other lines listed below.
- Service fees
- Advertising
Products & services
International presence
- Primary market
- South Korea
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (South Korea)
- #192 in this index
- Sector rank
- Leading classifieds site in South Korea
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| daangn.com | ≈ 9 million / month | #193 class competitor | — |
| joonggonara.com | ≈ 6.7 million / month | #194 class competitor | — |
| coupang.com | ≈ 4.5 million / month | #195 class competitor | — |
What is Bunjang?
Bunjang (bunjang.co.kr) is a classifieds and listings marketplace serving users in South Korea. A Korean mobile used-goods marketplace with a secure payment service. It ranks #192 among the most visited websites in the country in this index, within the classifieds category.
Who owns Bunjang?
The site is operated by Bunjang Inc. (Naver stake), founded by Not publicly disclosed. The company was established in 2010 and is headquartered in Seoul, South Korea. It employs around 200+.
Traffic and audience
Traffic estimates place Bunjang at roughly 15 million visits per month, about 0.5 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How Bunjang makes money
Revenue comes primarily from service fees, alongside advertising.
Competitors in South Korea
Its closest rivals include daangn.com, joonggonara.com, coupang.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
Bunjang is founded in Seoul, South Korea.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #192 among the most visited websites in South Korea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns Bunjang?
Bunjang is operated by Bunjang Inc. (Naver stake). Private company structure, based on public filings and press reporting.
Where is Bunjang headquartered?
Bunjang is headquartered in Seoul, South Korea.
When was Bunjang founded?
Bunjang was founded in 2010 by Not publicly disclosed.
How many employees does Bunjang have?
Bunjang employs approximately 200+ people.
What is Bunjang's revenue?
Bunjang's revenue: ≈ $60 million annual revenue (est.).
Who are Bunjang's competitors?
Main competitors in South Korea include daangn.com, joonggonara.com, coupang.com.
How does Bunjang make money?
Mainly service fees, advertising.
Is Bunjang publicly traded?
No — Bunjang is not listed as an independent public company; it is operated by Bunjang Inc. (Naver stake).
How many visitors does Bunjang get?
Third-party estimates place Bunjang at roughly 15 million visits per month, mostly from South Korea, with 73% mobile traffic.
Is Bunjang safe?
Bunjang is an established classifieds site founded in 2010 and ranked #192 in South Korea; use the official domain bunjang.co.kr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbunjang.co.kr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Korea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos