Segundamano
A Mexican classifieds platform for used goods, cars and property.
Segundamano at a glance
Segundamano is a classifieds website and one of the most visited sites in Mexico, currently ranked #132 in the country. It was founded in 2008 by Not publicly disclosed and is headquartered in Mexico City, Mexico. Today Segundamano is owned by Adevinta. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through listing fees, advertising. Its closest rivals include vivanuncios.com.mx, mercadolibre.com.mx, olx.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in Mexico, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Mexico86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Mexico
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| segundamano | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Mexico web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in Mexico
Company information
- Website
- segundamano.mx
- Sector
- Classifieds
- Owner
- Adevinta
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2008
- Headquarters
- Mexico City, Mexico
- Employees
- 100+
- Ownership
- Adevinta controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $20 million annual revenue (est.)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $20 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Segundamano operates a classifieds and listings marketplace focused on Mexico. A Mexican classifieds platform for used goods, cars and property. Revenue comes mainly from listing fees, supported by the other lines listed below.
- Listing fees
- Advertising
Products & services
International presence
- Primary market
- Mexico
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Mexico)
- #132 in this index
- Sector rank
- Leading classifieds site in Mexico
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| vivanuncios.com.mx | ≈ 9 million / month | #133 class competitor | — |
| mercadolibre.com.mx | ≈ 6.7 million / month | #134 class competitor | — |
| olx.com | ≈ 4.5 million / month | #135 class competitor | — |
What is Segundamano?
Segundamano (segundamano.mx) is a classifieds and listings marketplace serving users in Mexico. A Mexican classifieds platform for used goods, cars and property. It ranks #132 among the most visited websites in the country in this index, within the classifieds category.
Who owns Segundamano?
The site is operated by Adevinta, founded by Not publicly disclosed. The company was established in 2008 and is headquartered in Mexico City, Mexico. It employs around 100+.
Traffic and audience
Traffic estimates place Segundamano at roughly 15 million visits per month, about 0.5 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How Segundamano makes money
Revenue comes primarily from listing fees, alongside advertising.
Competitors in Mexico
Its closest rivals include vivanuncios.com.mx, mercadolibre.com.mx, olx.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2008
Segundamano is founded in Mexico City, Mexico.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #132 among the most visited websites in Mexico.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns Segundamano?
Segundamano is operated by Adevinta. Private company structure, based on public filings and press reporting.
Where is Segundamano headquartered?
Segundamano is headquartered in Mexico City, Mexico.
When was Segundamano founded?
Segundamano was founded in 2008 by Not publicly disclosed.
How many employees does Segundamano have?
Segundamano employs approximately 100+ people.
What is Segundamano's revenue?
Segundamano's revenue: ≈ $20 million annual revenue (est.).
Who are Segundamano's competitors?
Main competitors in Mexico include vivanuncios.com.mx, mercadolibre.com.mx, olx.com.
How does Segundamano make money?
Mainly listing fees, advertising.
Is Segundamano publicly traded?
No — Segundamano is not listed as an independent public company; it is operated by Adevinta.
How many visitors does Segundamano get?
Third-party estimates place Segundamano at roughly 15 million visits per month, mostly from Mexico, with 73% mobile traffic.
Is Segundamano safe?
Segundamano is an established classifieds site founded in 2008 and ranked #132 in Mexico; use the official domain segundamano.mx and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssegundamano.mx
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMexico and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos