Kavak
A Mexican-born online used car retailer with inspection, financing and delivery.
Kavak at a glance
Kavak is an automotive website and one of the most visited sites in Mexico, currently ranked #134 in the country. It was founded in 2016 by Carlos García Ottati, Loreanne García, Roger Laughlin and is headquartered in Mexico City, Mexico. Today Kavak is owned by Kavak. Our estimates put its audience at ≈ 20 million visits per month. The business earns money mainly through vehicle sales, financing, trade-ins. Its closest rivals include seminuevos.com, mercadolibre.com.mx, carvana.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 18.8 million / month | +2% |
| Q2 | ≈ 19.4 million / month | +3% |
| Q3 | ≈ 20 million / month | +3% |
| Q4 | ≈ 21.2 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in Mexico, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Mexico86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Mexico
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| kavak | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Mexico web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in Mexico
Company information
- Website
- kavak.com
- Sector
- Automotive
- Owner
- Kavak
- Owner type
- Private company
- Founders
- Carlos García Ottati, Loreanne García, Roger Laughlin
- Founded
- 2016
- Headquarters
- Mexico City, Mexico
- Employees
- 4,000+
- Ownership
- Kavak controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1 billion annual revenue (est.)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $1 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Kavak operates an automotive marketplace focused on Mexico. A Mexican-born online used car retailer with inspection, financing and delivery. Revenue comes mainly from vehicle sales, supported by the other lines listed below.
- Vehicle sales
- Financing
- Trade-ins
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Mexico
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Mexico)
- #134 in this index
- Sector rank
- Leading automotive site in Mexico
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| seminuevos.com | ≈ 12 million / month | #135 class competitor | — |
| mercadolibre.com.mx | ≈ 9 million / month | #136 class competitor | — |
| carvana.com | ≈ 6 million / month | #137 class competitor | — |
What is Kavak?
Kavak (kavak.com) is an automotive marketplace serving users in Mexico. A Mexican-born online used car retailer with inspection, financing and delivery. It ranks #134 among the most visited websites in the country in this index, within the automotive category.
Who owns Kavak?
The site is operated by Kavak, founded by Carlos García Ottati, Loreanne García, Roger Laughlin. The company was established in 2016 and is headquartered in Mexico City, Mexico. It employs around 4,000+.
Traffic and audience
Traffic estimates place Kavak at roughly 20 million visits per month, about 0.7 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How Kavak makes money
Revenue comes primarily from vehicle sales, alongside financing, trade-ins.
Competitors in Mexico
Its closest rivals include seminuevos.com, mercadolibre.com.mx, carvana.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2016
Kavak is founded in Mexico City, Mexico.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #134 among the most visited websites in Mexico.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns Kavak?
Kavak is operated by Kavak. Private company structure, based on public filings and press reporting.
Where is Kavak headquartered?
Kavak is headquartered in Mexico City, Mexico.
When was Kavak founded?
Kavak was founded in 2016 by Carlos García Ottati, Loreanne García, Roger Laughlin.
How many employees does Kavak have?
Kavak employs approximately 4,000+ people.
What is Kavak's revenue?
Kavak's revenue: ≈ $1 billion annual revenue (est.).
Who are Kavak's competitors?
Main competitors in Mexico include seminuevos.com, mercadolibre.com.mx, carvana.com.
How does Kavak make money?
Mainly vehicle sales, financing, trade-ins.
Is Kavak publicly traded?
No — Kavak is not listed as an independent public company; it is operated by Kavak.
How many visitors does Kavak get?
Third-party estimates place Kavak at roughly 20 million visits per month, mostly from Mexico, with 70% mobile traffic.
Is Kavak safe?
Kavak is an established automotive site founded in 2016 and ranked #134 in Mexico; use the official domain kavak.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskavak.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMexico and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos