Toyota Japan
The Japanese site of the world's largest automaker with models, dealers and connected services.
Toyota Japan at a glance
Toyota Japan is an automotive website and one of the most visited sites in Japan, currently ranked #72 in the country. It was founded in 1937 by Kiichiro Toyoda and is headquartered in Toyota, Japan. Today Toyota Japan is owned by Toyota Motor Corporation. Our estimates put its audience at ≈ 70 million visits per month. The business earns money mainly through vehicle sales, financing, services. Its closest rivals include honda.co.jp, nissan.co.jp, suzuki.co.jp.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 65.8 million / month | +2% |
| Q2 | ≈ 67.9 million / month | +3% |
| Q3 | ≈ 70 million / month | +3% |
| Q4 | ≈ 74.2 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 21 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| toyota japan | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in Japan
Company information
- Website
- toyota.jp
- Sector
- Automotive
- Owner
- Toyota Motor Corporation
- Owner type
- Public company
- Founders
- Kiichiro Toyoda
- Founded
- 1937
- Headquarters
- Toyota, Japan
- Employees
- 370,000+
- Ownership
- Toyota Motor Corporation controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $280 billion annual revenue (est.)
- Languages
- Japanese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $280 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Toyota Japan operates an automotive marketplace focused on Japan. The Japanese site of the world's largest automaker with models, dealers and connected services. Revenue comes mainly from vehicle sales, supported by the other lines listed below.
- Vehicle sales
- Financing
- Services
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #72 in this index
- Sector rank
- Leading automotive site in Japan
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| honda.co.jp | ≈ 42 million / month | #73 class competitor | — |
| nissan.co.jp | ≈ 31.5 million / month | #74 class competitor | — |
| suzuki.co.jp | ≈ 21 million / month | #75 class competitor | — |
What is Toyota Japan?
Toyota Japan (toyota.jp) is an automotive marketplace serving users in Japan. The Japanese site of the world's largest automaker with models, dealers and connected services. It ranks #72 among the most visited websites in the country in this index, within the automotive category.
Who owns Toyota Japan?
The site is operated by Toyota Motor Corporation, founded by Kiichiro Toyoda. The company was established in 1937 and is headquartered in Toyota, Japan. It employs around 370,000+.
Traffic and audience
Traffic estimates place Toyota Japan at roughly 70 million visits per month, about 2.3 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How Toyota Japan makes money
Revenue comes primarily from vehicle sales, alongside financing, services.
Competitors in Japan
Its closest rivals include honda.co.jp, nissan.co.jp, suzuki.co.jp.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1937
Toyota Japan is founded in Toyota, Japan.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #72 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns Toyota Japan?
Toyota Japan is operated by Toyota Motor Corporation. Public company structure, based on public filings and press reporting.
Where is Toyota Japan headquartered?
Toyota Japan is headquartered in Toyota, Japan.
When was Toyota Japan founded?
Toyota Japan was founded in 1937 by Kiichiro Toyoda.
How many employees does Toyota Japan have?
Toyota Japan employs approximately 370,000+ people.
What is Toyota Japan's revenue?
Toyota Japan's revenue: ≈ $280 billion annual revenue (est.).
Who are Toyota Japan's competitors?
Main competitors in Japan include honda.co.jp, nissan.co.jp, suzuki.co.jp.
How does Toyota Japan make money?
Mainly vehicle sales, financing, services.
Is Toyota Japan publicly traded?
Toyota Japan's ownership: Public company.
How many visitors does Toyota Japan get?
Third-party estimates place Toyota Japan at roughly 70 million visits per month, mostly from Japan, with 70% mobile traffic.
Is Toyota Japan safe?
Toyota Japan is an established automotive site founded in 1937 and ranked #72 in Japan; use the official domain toyota.jp and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstoyota.jp
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos