Clutch
A Canadian online used-car retailer with delivery and financing.
Clutch at a glance
Clutch is an automotive website and one of the most visited sites in Canada, currently ranked #183 in the country. It was founded in 2019 by Dan Park, Siddhartha Gupta and is headquartered in Toronto, Canada. Today Clutch is owned by Clutch Technologies. Our estimates put its audience at ≈ 5 million visits per month. The business earns money mainly through vehicle sales, financing. Its closest rivals include autotrader.ca, kijiji.ca, carvana.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.7 million / month | +2% |
| Q2 | ≈ 4.8 million / month | +3% |
| Q3 | ≈ 5 million / month | +3% |
| Q4 | ≈ 5.3 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in Canada, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Canada86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Canada
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| clutch | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Canada web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in Canada
Company information
- Website
- clutch.ca
- Sector
- Automotive
- Owner
- Clutch Technologies
- Owner type
- Private company
- Founders
- Dan Park, Siddhartha Gupta
- Founded
- 2019
- Headquarters
- Toronto, Canada
- Employees
- 500+
- Ownership
- Clutch Technologies controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $400 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $400 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Clutch operates an automotive marketplace focused on Canada. A Canadian online used-car retailer with delivery and financing. Revenue comes mainly from vehicle sales, supported by the other lines listed below.
- Vehicle sales
- Financing
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Canada
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Canada)
- #183 in this index
- Sector rank
- Leading automotive site in Canada
- Global rank
- 9000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| autotrader.ca | ≈ 3 million / month | #184 class competitor | — |
| kijiji.ca | ≈ 2.3 million / month | #185 class competitor | — |
| carvana.com | ≈ 1.5 million / month | #186 class competitor | — |
What is Clutch?
Clutch (clutch.ca) is an automotive marketplace serving users in Canada. A Canadian online used-car retailer with delivery and financing. It ranks #183 among the most visited websites in the country in this index, within the automotive category.
Who owns Clutch?
The site is operated by Clutch Technologies, founded by Dan Park, Siddhartha Gupta. The company was established in 2019 and is headquartered in Toronto, Canada. It employs around 500+.
Traffic and audience
Traffic estimates place Clutch at roughly 5 million visits per month, about 0.2 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How Clutch makes money
Revenue comes primarily from vehicle sales, alongside financing.
Competitors in Canada
Its closest rivals include autotrader.ca, kijiji.ca, carvana.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2019
Clutch is founded in Toronto, Canada.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #183 among the most visited websites in Canada.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns Clutch?
Clutch is operated by Clutch Technologies. Private company structure, based on public filings and press reporting.
Where is Clutch headquartered?
Clutch is headquartered in Toronto, Canada.
When was Clutch founded?
Clutch was founded in 2019 by Dan Park, Siddhartha Gupta.
How many employees does Clutch have?
Clutch employs approximately 500+ people.
What is Clutch's revenue?
Clutch's revenue: ≈ $400 million annual revenue (est.).
Who are Clutch's competitors?
Main competitors in Canada include autotrader.ca, kijiji.ca, carvana.com.
How does Clutch make money?
Mainly vehicle sales, financing.
Is Clutch publicly traded?
No — Clutch is not listed as an independent public company; it is operated by Clutch Technologies.
How many visitors does Clutch get?
Third-party estimates place Clutch at roughly 5 million visits per month, mostly from Canada, with 70% mobile traffic.
Is Clutch safe?
Clutch is an established automotive site founded in 2019 and ranked #183 in Canada; use the official domain clutch.ca and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsclutch.ca
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCanada and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos