Honda Japan
The Japanese site of the automaker and motorcycle maker with models, dealers and owner services.
Honda Japan at a glance
Honda Japan is an automotive website and one of the most visited sites in Japan, currently ranked #73 in the country. It was founded in 1948 by Soichiro Honda, Takeo Fujisawa and is headquartered in Tokyo, Japan. Today Honda Japan is owned by Honda Motor Co., Ltd.. Our estimates put its audience at ≈ 55 million visits per month. The business earns money mainly through vehicle sales, motorcycle sales, financing. Its closest rivals include toyota.jp, nissan.co.jp, suzuki.co.jp.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 51.7 million / month | +2% |
| Q2 | ≈ 53.4 million / month | +3% |
| Q3 | ≈ 55 million / month | +3% |
| Q4 | ≈ 58.3 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 16.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| honda japan | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in Japan
Company information
- Website
- honda.co.jp
- Sector
- Automotive
- Owner
- Honda Motor Co., Ltd.
- Owner type
- Public company
- Founders
- Soichiro Honda, Takeo Fujisawa
- Founded
- 1948
- Headquarters
- Tokyo, Japan
- Employees
- 190,000+
- Ownership
- Honda Motor Co., Ltd. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $130 billion annual revenue (est.)
- Languages
- Japanese, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $130 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Honda Japan operates an automotive marketplace focused on Japan. The Japanese site of the automaker and motorcycle maker with models, dealers and owner services. Revenue comes mainly from vehicle sales, supported by the other lines listed below.
- Vehicle sales
- Motorcycle sales
- Financing
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #73 in this index
- Sector rank
- Leading automotive site in Japan
- Global rank
- 1800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| toyota.jp | ≈ 33 million / month | #74 class competitor | — |
| nissan.co.jp | ≈ 24.7 million / month | #75 class competitor | — |
| suzuki.co.jp | ≈ 16.5 million / month | #76 class competitor | — |
What is Honda Japan?
Honda Japan (honda.co.jp) is an automotive marketplace serving users in Japan. The Japanese site of the automaker and motorcycle maker with models, dealers and owner services. It ranks #73 among the most visited websites in the country in this index, within the automotive category.
Who owns Honda Japan?
The site is operated by Honda Motor Co., Ltd., founded by Soichiro Honda, Takeo Fujisawa. The company was established in 1948 and is headquartered in Tokyo, Japan. It employs around 190,000+.
Traffic and audience
Traffic estimates place Honda Japan at roughly 55 million visits per month, about 1.8 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How Honda Japan makes money
Revenue comes primarily from vehicle sales, alongside motorcycle sales, financing.
Competitors in Japan
Its closest rivals include toyota.jp, nissan.co.jp, suzuki.co.jp.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1948
Honda Japan is founded in Tokyo, Japan.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #73 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns Honda Japan?
Honda Japan is operated by Honda Motor Co., Ltd.. Public company structure, based on public filings and press reporting.
Where is Honda Japan headquartered?
Honda Japan is headquartered in Tokyo, Japan.
When was Honda Japan founded?
Honda Japan was founded in 1948 by Soichiro Honda, Takeo Fujisawa.
How many employees does Honda Japan have?
Honda Japan employs approximately 190,000+ people.
What is Honda Japan's revenue?
Honda Japan's revenue: ≈ $130 billion annual revenue (est.).
Who are Honda Japan's competitors?
Main competitors in Japan include toyota.jp, nissan.co.jp, suzuki.co.jp.
How does Honda Japan make money?
Mainly vehicle sales, motorcycle sales, financing.
Is Honda Japan publicly traded?
Honda Japan's ownership: Public company.
How many visitors does Honda Japan get?
Third-party estimates place Honda Japan at roughly 55 million visits per month, mostly from Japan, with 70% mobile traffic.
Is Honda Japan safe?
Honda Japan is an established automotive site founded in 1948 and ranked #73 in Japan; use the official domain honda.co.jp and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshonda.co.jp
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos