AEON
The site of Japan's largest retail group with flyers, online supermarket and AEON Pay.
AEON at a glance
AEON is an e-commerce website and one of the most visited sites in Japan, currently ranked #77 in the country. It was founded in 1758 by Okada family (Okadaya) and is headquartered in Chiba, Japan. Today AEON is owned by AEON Co., Ltd.. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through product sales, financial services, mall rents. Its closest rivals include 7net.omni7.jp, lawson.co.jp, rakuten.co.jp.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| aeon | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Japan
Company information
- Website
- aeon.co.jp
- Sector
- E-commerce
- Owner
- AEON Co., Ltd.
- Owner type
- Public company
- Founders
- Okada family (Okadaya)
- Founded
- 1758
- Headquarters
- Chiba, Japan
- Employees
- 550,000+
- Ownership
- AEON Co., Ltd. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $65 billion annual revenue (est.)
- Languages
- Japanese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $65 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
AEON operates an online retail and marketplace platform focused on Japan. The site of Japan's largest retail group with flyers, online supermarket and AEON Pay. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Financial services
- Mall rents
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #77 in this index
- Sector rank
- Leading e-commerce site in Japan
- Global rank
- 1800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| 7net.omni7.jp | ≈ 36 million / month | #78 class competitor | — |
| lawson.co.jp | ≈ 27 million / month | #79 class competitor | — |
| rakuten.co.jp | ≈ 18 million / month | #80 class competitor | — |
What is AEON?
AEON (aeon.co.jp) is an online retail and marketplace platform serving users in Japan. The site of Japan's largest retail group with flyers, online supermarket and AEON Pay. It ranks #77 among the most visited websites in the country in this index, within the e-commerce category.
Who owns AEON?
The site is operated by AEON Co., Ltd., founded by Okada family (Okadaya). The company was established in 1758 and is headquartered in Chiba, Japan. It employs around 550,000+.
Traffic and audience
Traffic estimates place AEON at roughly 60 million visits per month, about 2 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How AEON makes money
Revenue comes primarily from product sales, alongside financial services, mall rents.
Competitors in Japan
Its closest rivals include 7net.omni7.jp, lawson.co.jp, rakuten.co.jp.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1758
AEON is founded in Chiba, Japan.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #77 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns AEON?
AEON is operated by AEON Co., Ltd.. Public company structure, based on public filings and press reporting.
Where is AEON headquartered?
AEON is headquartered in Chiba, Japan.
When was AEON founded?
AEON was founded in 1758 by Okada family (Okadaya).
How many employees does AEON have?
AEON employs approximately 550,000+ people.
What is AEON's revenue?
AEON's revenue: ≈ $65 billion annual revenue (est.).
Who are AEON's competitors?
Main competitors in Japan include 7net.omni7.jp, lawson.co.jp, rakuten.co.jp.
How does AEON make money?
Mainly product sales, financial services, mall rents.
Is AEON publicly traded?
AEON's ownership: Public company.
How many visitors does AEON get?
Third-party estimates place AEON at roughly 60 million visits per month, mostly from Japan, with 76% mobile traffic.
Is AEON safe?
AEON is an established e-commerce site founded in 1758 and ranked #77 in Japan; use the official domain aeon.co.jp and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsaeon.co.jp
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos