GU
The online store of Fast Retailing's low-price fashion brand.
GU at a glance
GU is an e-commerce website and one of the most visited sites in Japan, currently ranked #81 in the country. It was founded in 2006 by Fast Retailing and is headquartered in Yamaguchi, Japan. Today GU is owned by Fast Retailing Co., Ltd.. Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through product sales. Its closest rivals include uniqlo.com, shimamura.gr.jp, zozo.jp.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| gu | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Japan
Company information
- Website
- gu-global.com
- Sector
- E-commerce
- Owner
- Fast Retailing Co., Ltd.
- Owner type
- Public company
- Founders
- Fast Retailing
- Founded
- 2006
- Headquarters
- Yamaguchi, Japan
- Employees
- 10,000+
- Ownership
- Fast Retailing Co., Ltd. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $3.5 billion annual revenue (est.)
- Languages
- Japanese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $3.5 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
GU operates an online retail and marketplace platform focused on Japan. The online store of Fast Retailing's low-price fashion brand. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #81 in this index
- Sector rank
- Leading e-commerce site in Japan
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| uniqlo.com | ≈ 30 million / month | #82 class competitor | — |
| shimamura.gr.jp | ≈ 22.5 million / month | #83 class competitor | — |
| zozo.jp | ≈ 15 million / month | #84 class competitor | — |
What is GU?
GU (gu-global.com) is an online retail and marketplace platform serving users in Japan. The online store of Fast Retailing's low-price fashion brand. It ranks #81 among the most visited websites in the country in this index, within the e-commerce category.
Who owns GU?
The site is operated by Fast Retailing Co., Ltd., founded by Fast Retailing. The company was established in 2006 and is headquartered in Yamaguchi, Japan. It employs around 10,000+.
Traffic and audience
Traffic estimates place GU at roughly 50 million visits per month, about 1.7 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How GU makes money
Revenue comes primarily from product sales, alongside .
Competitors in Japan
Its closest rivals include uniqlo.com, shimamura.gr.jp, zozo.jp.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
GU is founded in Yamaguchi, Japan.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #81 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns GU?
GU is operated by Fast Retailing Co., Ltd.. Public company structure, based on public filings and press reporting.
Where is GU headquartered?
GU is headquartered in Yamaguchi, Japan.
When was GU founded?
GU was founded in 2006 by Fast Retailing.
How many employees does GU have?
GU employs approximately 10,000+ people.
What is GU's revenue?
GU's revenue: ≈ $3.5 billion annual revenue (est.).
Who are GU's competitors?
Main competitors in Japan include uniqlo.com, shimamura.gr.jp, zozo.jp.
How does GU make money?
Mainly product sales.
Is GU publicly traded?
GU's ownership: Public company.
How many visitors does GU get?
Third-party estimates place GU at roughly 50 million visits per month, mostly from Japan, with 76% mobile traffic.
Is GU safe?
GU is an established e-commerce site founded in 2006 and ranked #81 in Japan; use the official domain gu-global.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsgu-global.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos