Square Enix
The site of the publisher behind Dragon Quest and Final Fantasy with news and online services.
Square Enix at a glance
Square Enix is an entertainment & streaming website and one of the most visited sites in Japan, currently ranked #71 in the country. It was founded in 1986 by Yoichi Wada and merged predecessors and is headquartered in Tokyo, Japan. Today Square Enix is owned by Square Enix Holdings Co., Ltd.. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through game sales, mobile games, publishing. Its closest rivals include nintendo.co.jp, capcom.co.jp, bandainamcoent.co.jp.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| square enix | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in Japan
Company information
- Website
- square-enix.com
- Sector
- Entertainment & Streaming
- Owner
- Square Enix Holdings Co., Ltd.
- Owner type
- Public company
- Founders
- Yoichi Wada and merged predecessors
- Founded
- 1986
- Headquarters
- Tokyo, Japan
- Employees
- 4,000+
- Ownership
- Square Enix Holdings Co., Ltd. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2.5 billion annual revenue (est.)
- Languages
- Japanese, English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $2.5 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Square Enix operates an entertainment and streaming service focused on Japan. The site of the publisher behind Dragon Quest and Final Fantasy with news and online services. Revenue comes mainly from game sales, supported by the other lines listed below.
- Game sales
- Mobile games
- Publishing
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #71 in this index
- Sector rank
- Leading entertainment & streaming site in Japan
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| nintendo.co.jp | ≈ 36 million / month | #72 class competitor | — |
| capcom.co.jp | ≈ 27 million / month | #73 class competitor | — |
| bandainamcoent.co.jp | ≈ 18 million / month | #74 class competitor | — |
What is Square Enix?
Square Enix (square-enix.com) is an entertainment and streaming service serving users in Japan. The site of the publisher behind Dragon Quest and Final Fantasy with news and online services. It ranks #71 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Square Enix?
The site is operated by Square Enix Holdings Co., Ltd., founded by Yoichi Wada and merged predecessors. The company was established in 1986 and is headquartered in Tokyo, Japan. It employs around 4,000+.
Traffic and audience
Traffic estimates place Square Enix at roughly 60 million visits per month, about 2 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Square Enix makes money
Revenue comes primarily from game sales, alongside mobile games, publishing.
Competitors in Japan
Its closest rivals include nintendo.co.jp, capcom.co.jp, bandainamcoent.co.jp.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1986
Square Enix is founded in Tokyo, Japan.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #71 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Square Enix?
Square Enix is operated by Square Enix Holdings Co., Ltd.. Public company structure, based on public filings and press reporting.
Where is Square Enix headquartered?
Square Enix is headquartered in Tokyo, Japan.
When was Square Enix founded?
Square Enix was founded in 1986 by Yoichi Wada and merged predecessors.
How many employees does Square Enix have?
Square Enix employs approximately 4,000+ people.
What is Square Enix's revenue?
Square Enix's revenue: ≈ $2.5 billion annual revenue (est.).
Who are Square Enix's competitors?
Main competitors in Japan include nintendo.co.jp, capcom.co.jp, bandainamcoent.co.jp.
How does Square Enix make money?
Mainly game sales, mobile games, publishing.
Is Square Enix publicly traded?
Square Enix's ownership: Public company.
How many visitors does Square Enix get?
Third-party estimates place Square Enix at roughly 60 million visits per month, mostly from Japan, with 74% mobile traffic.
Is Square Enix safe?
Square Enix is an established entertainment & streaming site founded in 1986 and ranked #71 in Japan; use the official domain square-enix.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssquare-enix.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos