Crave
Bell Media's streaming service combining HBO content, movies and Canadian programming.
Crave at a glance
Crave is an entertainment & streaming website and one of the most visited sites in Canada, currently ranked #158 in the country. It was founded in 2014 by Bell Media and is headquartered in Toronto, Canada. Today Crave is owned by Bell Media (BCE). Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through subscriptions. Its closest rivals include netflix.com, cbc.ca, disneyplus.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in Canada, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Canada86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Canada
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| crave | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Canada web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in Canada
Company information
- Website
- crave.ca
- Sector
- Entertainment & Streaming
- Owner
- Bell Media (BCE)
- Owner type
- Subsidiary of public company
- Founders
- Bell Media
- Founded
- 2014
- Headquarters
- Toronto, Canada
- Employees
- 500+
- Ownership
- Bell Media (BCE) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $500 million annual revenue (est.)
- Languages
- English, French
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $500 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Crave operates an entertainment and streaming service focused on Canada. Bell Media's streaming service combining HBO content, movies and Canadian programming. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Canada
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Canada)
- #158 in this index
- Sector rank
- Leading entertainment & streaming site in Canada
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| netflix.com | ≈ 9 million / month | #159 class competitor | — |
| cbc.ca | ≈ 6.7 million / month | #160 class competitor | — |
| disneyplus.com | ≈ 4.5 million / month | #161 class competitor | — |
What is Crave?
Crave (crave.ca) is an entertainment and streaming service serving users in Canada. Bell Media's streaming service combining HBO content, movies and Canadian programming. It ranks #158 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Crave?
The site is operated by Bell Media (BCE), founded by Bell Media. The company was established in 2014 and is headquartered in Toronto, Canada. It employs around 500+.
Traffic and audience
Traffic estimates place Crave at roughly 15 million visits per month, about 0.5 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Crave makes money
Revenue comes primarily from subscriptions, alongside .
Competitors in Canada
Its closest rivals include netflix.com, cbc.ca, disneyplus.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2014
Crave is founded in Toronto, Canada.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #158 among the most visited websites in Canada.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Crave?
Crave is operated by Bell Media (BCE). Subsidiary of public company structure, based on public filings and press reporting.
Where is Crave headquartered?
Crave is headquartered in Toronto, Canada.
When was Crave founded?
Crave was founded in 2014 by Bell Media.
How many employees does Crave have?
Crave employs approximately 500+ people.
What is Crave's revenue?
Crave's revenue: ≈ $500 million annual revenue (est.).
Who are Crave's competitors?
Main competitors in Canada include netflix.com, cbc.ca, disneyplus.com.
How does Crave make money?
Mainly subscriptions.
Is Crave publicly traded?
Crave's ownership: Subsidiary of public company.
How many visitors does Crave get?
Third-party estimates place Crave at roughly 15 million visits per month, mostly from Canada, with 74% mobile traffic.
Is Crave safe?
Crave is an established entertainment & streaming site founded in 2014 and ranked #158 in Canada; use the official domain crave.ca and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscrave.ca
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCanada and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos