CarGurus Canada
The Canadian edition of the online car marketplace with price analysis.
CarGurus Canada at a glance
CarGurus Canada is an automotive website and one of the most visited sites in Canada, currently ranked #184 in the country. It was founded in 2006 by Langley Steinert and is headquartered in Boston, MA, USA (Canadian operations). Today CarGurus Canada is owned by CarGurus, Inc.. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through dealer subscriptions. Its closest rivals include autotrader.ca, kijiji.ca, clutch.ca.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in Canada, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Canada86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Canada
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| cargurus canada | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Canada web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in Canada
Company information
- Website
- cargurus.ca
- Sector
- Automotive
- Owner
- CarGurus, Inc.
- Owner type
- Subsidiary of public company
- Founders
- Langley Steinert
- Founded
- 2006
- Headquarters
- Boston, MA, USA (Canadian operations)
- Employees
- 200+
- Ownership
- CarGurus, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- English, French
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
CarGurus Canada operates an automotive marketplace focused on Canada. The Canadian edition of the online car marketplace with price analysis. Revenue comes mainly from dealer subscriptions, supported by the other lines listed below.
- Dealer subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Canada
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Canada)
- #184 in this index
- Sector rank
- Leading automotive site in Canada
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| autotrader.ca | ≈ 6 million / month | #185 class competitor | — |
| kijiji.ca | ≈ 4.5 million / month | #186 class competitor | — |
| clutch.ca | ≈ 3 million / month | #187 class competitor | — |
What is CarGurus Canada?
CarGurus Canada (cargurus.ca) is an automotive marketplace serving users in Canada. The Canadian edition of the online car marketplace with price analysis. It ranks #184 among the most visited websites in the country in this index, within the automotive category.
Who owns CarGurus Canada?
The site is operated by CarGurus, Inc., founded by Langley Steinert. The company was established in 2006 and is headquartered in Boston, MA, USA (Canadian operations). It employs around 200+.
Traffic and audience
Traffic estimates place CarGurus Canada at roughly 10 million visits per month, about 0.3 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How CarGurus Canada makes money
Revenue comes primarily from dealer subscriptions, alongside .
Competitors in Canada
Its closest rivals include autotrader.ca, kijiji.ca, clutch.ca.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
CarGurus Canada is founded in Boston, MA, USA (Canadian operations).
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #184 among the most visited websites in Canada.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns CarGurus Canada?
CarGurus Canada is operated by CarGurus, Inc.. Subsidiary of public company structure, based on public filings and press reporting.
Where is CarGurus Canada headquartered?
CarGurus Canada is headquartered in Boston, MA, USA (Canadian operations).
When was CarGurus Canada founded?
CarGurus Canada was founded in 2006 by Langley Steinert.
How many employees does CarGurus Canada have?
CarGurus Canada employs approximately 200+ people.
What is CarGurus Canada's revenue?
CarGurus Canada's revenue: Not publicly disclosed.
Who are CarGurus Canada's competitors?
Main competitors in Canada include autotrader.ca, kijiji.ca, clutch.ca.
How does CarGurus Canada make money?
Mainly dealer subscriptions.
Is CarGurus Canada publicly traded?
CarGurus Canada's ownership: Subsidiary of public company.
How many visitors does CarGurus Canada get?
Third-party estimates place CarGurus Canada at roughly 10 million visits per month, mostly from Canada, with 70% mobile traffic.
Is CarGurus Canada safe?
CarGurus Canada is an established automotive site founded in 2006 and ranked #184 in Canada; use the official domain cargurus.ca and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscargurus.ca
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCanada and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos