Tangerine
A Canadian direct bank owned by Scotiabank, offering savings and chequing accounts.
Tangerine at a glance
Tangerine is a finance & banking website and one of the most visited sites in Canada, currently ranked #185 in the country. It was founded in 1997 by ING Direct Canada and is headquartered in Toronto, Canada. Today Tangerine is owned by Scotiabank. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through net interest income, fees. Its closest rivals include eqbank.ca, wealthsimple.com, td.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Canada, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Canada86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Canada
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| tangerine | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Canada web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Canada
Company information
- Website
- tangerine.ca
- Sector
- Finance & Banking
- Owner
- Scotiabank
- Owner type
- Subsidiary of public company
- Founders
- ING Direct Canada
- Founded
- 1997
- Headquarters
- Toronto, Canada
- Employees
- 1,000+
- Ownership
- Scotiabank controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1 billion annual revenue (est.)
- Languages
- English, French
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $1 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Tangerine operates a bank and digital financial platform focused on Canada. A Canadian direct bank owned by Scotiabank, offering savings and chequing accounts. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees
Products & services
International presence
- Primary market
- Canada
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Canada)
- #185 in this index
- Sector rank
- Leading finance & banking site in Canada
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| eqbank.ca | ≈ 6 million / month | #186 class competitor | — |
| wealthsimple.com | ≈ 4.5 million / month | #187 class competitor | — |
| td.com | ≈ 3 million / month | #188 class competitor | — |
What is Tangerine?
Tangerine (tangerine.ca) is a bank and digital financial platform serving users in Canada. A Canadian direct bank owned by Scotiabank, offering savings and chequing accounts. It ranks #185 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Tangerine?
The site is operated by Scotiabank, founded by ING Direct Canada. The company was established in 1997 and is headquartered in Toronto, Canada. It employs around 1,000+.
Traffic and audience
Traffic estimates place Tangerine at roughly 10 million visits per month, about 0.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Tangerine makes money
Revenue comes primarily from net interest income, alongside fees.
Competitors in Canada
Its closest rivals include eqbank.ca, wealthsimple.com, td.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1997
Tangerine is founded in Toronto, Canada.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #185 among the most visited websites in Canada.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Tangerine?
Tangerine is operated by Scotiabank. Subsidiary of public company structure, based on public filings and press reporting.
Where is Tangerine headquartered?
Tangerine is headquartered in Toronto, Canada.
When was Tangerine founded?
Tangerine was founded in 1997 by ING Direct Canada.
How many employees does Tangerine have?
Tangerine employs approximately 1,000+ people.
What is Tangerine's revenue?
Tangerine's revenue: ≈ $1 billion annual revenue (est.).
Who are Tangerine's competitors?
Main competitors in Canada include eqbank.ca, wealthsimple.com, td.com.
How does Tangerine make money?
Mainly net interest income, fees.
Is Tangerine publicly traded?
Tangerine's ownership: Subsidiary of public company.
How many visitors does Tangerine get?
Third-party estimates place Tangerine at roughly 10 million visits per month, mostly from Canada, with 82% mobile traffic.
Is Tangerine safe?
Tangerine is an established finance & banking site founded in 1997 and ranked #185 in Canada; use the official domain tangerine.ca and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstangerine.ca
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCanada and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos