Sony Bank
A Japanese internet bank offering foreign currency deposits, mortgages and mobile banking.
Sony Bank at a glance
Sony Bank is a finance & banking website and one of the most visited sites in Japan, currently ranked #96 in the country. It was founded in 2001 by Sony, Mitsui Sumitomo Bank and is headquartered in Tokyo, Japan. Today Sony Bank is owned by Sony Bank Inc. (Sony Financial Group). Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through net interest income, fees. Its closest rivals include rakuten-bank.co.jp, jibun.com, smbc.co.jp.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| sony bank | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Japan
Company information
- Website
- sonybank.net
- Sector
- Finance & Banking
- Owner
- Sony Bank Inc. (Sony Financial Group)
- Owner type
- Subsidiary of public company
- Founders
- Sony, Mitsui Sumitomo Bank
- Founded
- 2001
- Headquarters
- Tokyo, Japan
- Employees
- 1,000+
- Ownership
- Sony Bank Inc. (Sony Financial Group) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $800 million annual revenue (est.)
- Languages
- Japanese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $800 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Sony Bank operates a bank and digital financial platform focused on Japan. A Japanese internet bank offering foreign currency deposits, mortgages and mobile banking. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees
Products & services
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #96 in this index
- Sector rank
- Leading finance & banking site in Japan
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| rakuten-bank.co.jp | ≈ 9 million / month | #97 class competitor | — |
| jibun.com | ≈ 6.7 million / month | #98 class competitor | — |
| smbc.co.jp | ≈ 4.5 million / month | #99 class competitor | — |
What is Sony Bank?
Sony Bank (sonybank.net) is a bank and digital financial platform serving users in Japan. A Japanese internet bank offering foreign currency deposits, mortgages and mobile banking. It ranks #96 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Sony Bank?
The site is operated by Sony Bank Inc. (Sony Financial Group), founded by Sony, Mitsui Sumitomo Bank. The company was established in 2001 and is headquartered in Tokyo, Japan. It employs around 1,000+.
Traffic and audience
Traffic estimates place Sony Bank at roughly 15 million visits per month, about 0.5 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Sony Bank makes money
Revenue comes primarily from net interest income, alongside fees.
Competitors in Japan
Its closest rivals include rakuten-bank.co.jp, jibun.com, smbc.co.jp.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2001
Sony Bank is founded in Tokyo, Japan.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #96 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Sony Bank?
Sony Bank is operated by Sony Bank Inc. (Sony Financial Group). Subsidiary of public company structure, based on public filings and press reporting.
Where is Sony Bank headquartered?
Sony Bank is headquartered in Tokyo, Japan.
When was Sony Bank founded?
Sony Bank was founded in 2001 by Sony, Mitsui Sumitomo Bank.
How many employees does Sony Bank have?
Sony Bank employs approximately 1,000+ people.
What is Sony Bank's revenue?
Sony Bank's revenue: ≈ $800 million annual revenue (est.).
Who are Sony Bank's competitors?
Main competitors in Japan include rakuten-bank.co.jp, jibun.com, smbc.co.jp.
How does Sony Bank make money?
Mainly net interest income, fees.
Is Sony Bank publicly traded?
Sony Bank's ownership: Subsidiary of public company.
How many visitors does Sony Bank get?
Third-party estimates place Sony Bank at roughly 15 million visits per month, mostly from Japan, with 82% mobile traffic.
Is Sony Bank safe?
Sony Bank is an established finance & banking site founded in 2001 and ranked #96 in Japan; use the official domain sonybank.net and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssonybank.net
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos