Baitoru
A Japanese part-time and side-job search site covering retail, dining and service roles.
Baitoru at a glance
Baitoru is a jobs & careers website and one of the most visited sites in Japan, currently ranked #99 in the country. It was founded in 1967 by Not publicly disclosed and is headquartered in Tokyo, Japan. Today Baitoru is owned by Persol Holdings. Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through employer fees, advertising. Its closest rivals include townwork.net, indeed.com, mynavi.jp.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 32.9 million / month | +2% |
| Q2 | ≈ 33.9 million / month | +3% |
| Q3 | ≈ 35 million / month | +3% |
| Q4 | ≈ 37.1 million / month | +6% |
Traffic sources
- Organic search41%
- Direct37%
- Paid search10%
- Referral7%
- Social5%
Audience & demographics
- Men53%
- Women47%
- Age 25-3435%
- Age 18-2426%
- Age 35-4422%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 10.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| baitoru | 1 | Very high | Dominant |
| jobs near me | Top 10 | High | — |
| part time jobs | Top 10 | High | — |
| cv template | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 72% mobile
- Position in country
- Among the leading jobs & careers apps in Japan
Company information
- Website
- baitoru.com
- Sector
- Jobs & Careers
- Owner
- Persol Holdings
- Owner type
- Public company
- Founders
- Not publicly disclosed
- Founded
- 1967
- Headquarters
- Tokyo, Japan
- Employees
- 500+
- Ownership
- Persol Holdings controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $300 million annual revenue (est.)
- Languages
- Japanese
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $300 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Baitoru operates a jobs and recruitment platform focused on Japan. A Japanese part-time and side-job search site covering retail, dining and service roles. Revenue comes mainly from employer fees, supported by the other lines listed below.
- Employer fees
- Advertising
Products & services
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #99 in this index
- Sector rank
- Leading jobs & careers site in Japan
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| townwork.net | ≈ 21 million / month | #100 class competitor | — |
| indeed.com | ≈ 15.7 million / month | #101 class competitor | — |
| mynavi.jp | ≈ 10.5 million / month | #102 class competitor | — |
What is Baitoru?
Baitoru (baitoru.com) is a jobs and recruitment platform serving users in Japan. A Japanese part-time and side-job search site covering retail, dining and service roles. It ranks #99 among the most visited websites in the country in this index, within the jobs & careers category.
Who owns Baitoru?
The site is operated by Persol Holdings, founded by Not publicly disclosed. The company was established in 1967 and is headquartered in Tokyo, Japan. It employs around 500+.
Traffic and audience
Traffic estimates place Baitoru at roughly 35 million visits per month, about 1.2 million per day. Around 72% mobile of sessions come from mobile devices, and visitors view about 7.1 pages per visit with an average session of 8 min.
How Baitoru makes money
Revenue comes primarily from employer fees, alongside advertising.
Competitors in Japan
Its closest rivals include townwork.net, indeed.com, mynavi.jp.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1967
Baitoru is founded in Tokyo, Japan.
- Growth phase
Expands its jobs & careers offering and moves to a mobile-first product.
- Today
Ranks #99 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local pool of open vacancies
- Free applications for candidates
- CV builder and application tracking
- Employer branding tools
Cons
- Expired and duplicate postings
- Employers do not always respond
- Premium visibility favours large companies
- Salary information often missing
Key statistics
Frequently asked questions
Who owns Baitoru?
Baitoru is operated by Persol Holdings. Public company structure, based on public filings and press reporting.
Where is Baitoru headquartered?
Baitoru is headquartered in Tokyo, Japan.
When was Baitoru founded?
Baitoru was founded in 1967 by Not publicly disclosed.
How many employees does Baitoru have?
Baitoru employs approximately 500+ people.
What is Baitoru's revenue?
Baitoru's revenue: ≈ $300 million annual revenue (est.).
Who are Baitoru's competitors?
Main competitors in Japan include townwork.net, indeed.com, mynavi.jp.
How does Baitoru make money?
Mainly employer fees, advertising.
Is Baitoru publicly traded?
Baitoru's ownership: Public company.
How many visitors does Baitoru get?
Third-party estimates place Baitoru at roughly 35 million visits per month, mostly from Japan, with 72% mobile traffic.
Is Baitoru safe?
Baitoru is an established jobs & careers site founded in 1967 and ranked #99 in Japan; use the official domain baitoru.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbaitoru.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos