Prudential Indonesia
The Indonesian site of Prudential for life insurance and investment products.
Prudential Indonesia at a glance
Prudential Indonesia is a finance & banking website and one of the most visited sites in Indonesia, currently ranked #161 in the country. It was founded in 1995 by Prudential plc and is headquartered in Jakarta, Indonesia. Today Prudential Indonesia is owned by Prudential plc. Our estimates put its audience at ≈ 6 million visits per month. The business earns money mainly through insurance premiums, investment income. Its closest rivals include allianz.co.id, manulife.co.id, axa-mandiri.co.id.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 5.6 million / month | +2% |
| Q2 | ≈ 5.8 million / month | +3% |
| Q3 | ≈ 6 million / month | +3% |
| Q4 | ≈ 6.4 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Indonesia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Indonesia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| prudential indonesia | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Indonesia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Indonesia
Company information
- Website
- prudential.co.id
- Sector
- Finance & Banking
- Owner
- Prudential plc
- Owner type
- Subsidiary of public company
- Founders
- Prudential plc
- Founded
- 1995
- Headquarters
- Jakarta, Indonesia
- Employees
- 3,000+
- Ownership
- Prudential plc controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2 billion annual revenue (est.)
- Languages
- Indonesian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $2 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Prudential Indonesia operates a bank and digital financial platform focused on Indonesia. The Indonesian site of Prudential for life insurance and investment products. Revenue comes mainly from insurance premiums, supported by the other lines listed below.
- Insurance premiums
- Investment income
Products & services
International presence
- Primary market
- Indonesia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Indonesia)
- #161 in this index
- Sector rank
- Leading finance & banking site in Indonesia
- Global rank
- 9000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| allianz.co.id | ≈ 3.6 million / month | #162 class competitor | — |
| manulife.co.id | ≈ 2.7 million / month | #163 class competitor | — |
| axa-mandiri.co.id | ≈ 1.8 million / month | #164 class competitor | — |
What is Prudential Indonesia?
Prudential Indonesia (prudential.co.id) is a bank and digital financial platform serving users in Indonesia. The Indonesian site of Prudential for life insurance and investment products. It ranks #161 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Prudential Indonesia?
The site is operated by Prudential plc, founded by Prudential plc. The company was established in 1995 and is headquartered in Jakarta, Indonesia. It employs around 3,000+.
Traffic and audience
Traffic estimates place Prudential Indonesia at roughly 6 million visits per month, about 0.2 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Prudential Indonesia makes money
Revenue comes primarily from insurance premiums, alongside investment income.
Competitors in Indonesia
Its closest rivals include allianz.co.id, manulife.co.id, axa-mandiri.co.id.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1995
Prudential Indonesia is founded in Jakarta, Indonesia.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #161 among the most visited websites in Indonesia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Prudential Indonesia?
Prudential Indonesia is operated by Prudential plc. Subsidiary of public company structure, based on public filings and press reporting.
Where is Prudential Indonesia headquartered?
Prudential Indonesia is headquartered in Jakarta, Indonesia.
When was Prudential Indonesia founded?
Prudential Indonesia was founded in 1995 by Prudential plc.
How many employees does Prudential Indonesia have?
Prudential Indonesia employs approximately 3,000+ people.
What is Prudential Indonesia's revenue?
Prudential Indonesia's revenue: ≈ $2 billion annual revenue (est.).
Who are Prudential Indonesia's competitors?
Main competitors in Indonesia include allianz.co.id, manulife.co.id, axa-mandiri.co.id.
How does Prudential Indonesia make money?
Mainly insurance premiums, investment income.
Is Prudential Indonesia publicly traded?
Prudential Indonesia's ownership: Subsidiary of public company.
How many visitors does Prudential Indonesia get?
Third-party estimates place Prudential Indonesia at roughly 6 million visits per month, mostly from Indonesia, with 82% mobile traffic.
Is Prudential Indonesia safe?
Prudential Indonesia is an established finance & banking site founded in 1995 and ranked #161 in Indonesia; use the official domain prudential.co.id and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsprudential.co.id
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndonesia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos