Brilio
An Indonesian viral and lifestyle content site aimed at young readers.
Brilio at a glance
Brilio is an entertainment & streaming website and one of the most visited sites in Indonesia, currently ranked #163 in the country. It was founded in 2014 by Emtek Group and is headquartered in Jakarta, Indonesia. Today Brilio is owned by Emtek Group. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through digital advertising. Its closest rivals include idntimes.com, grid.id, kapanlagi.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in Indonesia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Indonesia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| brilio | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Indonesia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in Indonesia
Company information
- Website
- brilio.net
- Sector
- Entertainment & Streaming
- Owner
- Emtek Group
- Owner type
- Subsidiary of public company
- Founders
- Emtek Group
- Founded
- 2014
- Headquarters
- Jakarta, Indonesia
- Employees
- 100+
- Ownership
- Emtek Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $10 million annual revenue (est.)
- Languages
- Indonesian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $10 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Brilio operates an entertainment and streaming service focused on Indonesia. An Indonesian viral and lifestyle content site aimed at young readers. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Indonesia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Indonesia)
- #163 in this index
- Sector rank
- Leading entertainment & streaming site in Indonesia
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| idntimes.com | ≈ 18 million / month | #164 class competitor | — |
| grid.id | ≈ 13.5 million / month | #165 class competitor | — |
| kapanlagi.com | ≈ 9 million / month | #166 class competitor | — |
What is Brilio?
Brilio (brilio.net) is an entertainment and streaming service serving users in Indonesia. An Indonesian viral and lifestyle content site aimed at young readers. It ranks #163 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Brilio?
The site is operated by Emtek Group, founded by Emtek Group. The company was established in 2014 and is headquartered in Jakarta, Indonesia. It employs around 100+.
Traffic and audience
Traffic estimates place Brilio at roughly 30 million visits per month, about 1 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Brilio makes money
Revenue comes primarily from digital advertising, alongside .
Competitors in Indonesia
Its closest rivals include idntimes.com, grid.id, kapanlagi.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2014
Brilio is founded in Jakarta, Indonesia.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #163 among the most visited websites in Indonesia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Brilio?
Brilio is operated by Emtek Group. Subsidiary of public company structure, based on public filings and press reporting.
Where is Brilio headquartered?
Brilio is headquartered in Jakarta, Indonesia.
When was Brilio founded?
Brilio was founded in 2014 by Emtek Group.
How many employees does Brilio have?
Brilio employs approximately 100+ people.
What is Brilio's revenue?
Brilio's revenue: ≈ $10 million annual revenue (est.).
Who are Brilio's competitors?
Main competitors in Indonesia include idntimes.com, grid.id, kapanlagi.com.
How does Brilio make money?
Mainly digital advertising.
Is Brilio publicly traded?
Brilio's ownership: Subsidiary of public company.
How many visitors does Brilio get?
Third-party estimates place Brilio at roughly 30 million visits per month, mostly from Indonesia, with 74% mobile traffic.
Is Brilio safe?
Brilio is an established entertainment & streaming site founded in 2014 and ranked #163 in Indonesia; use the official domain brilio.net and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbrilio.net
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndonesia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos