Las Estrellas
Televisa's entertainment site covering telenovelas, celebrities and shows.
Las Estrellas at a glance
Las Estrellas is an entertainment & streaming website and one of the most visited sites in Mexico, currently ranked #111 in the country. It was founded in 1999 by Televisa and is headquartered in Mexico City, Mexico. Today Las Estrellas is owned by TelevisaUnivision. Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through digital advertising. Its closest rivals include tvazteca.com, vix.com, milenio.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 32.9 million / month | +2% |
| Q2 | ≈ 33.9 million / month | +3% |
| Q3 | ≈ 35 million / month | +3% |
| Q4 | ≈ 37.1 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in Mexico, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Mexico86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 10.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Mexico
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| las estrellas | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Mexico web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in Mexico
Company information
- Website
- esmas.com
- Sector
- Entertainment & Streaming
- Owner
- TelevisaUnivision
- Owner type
- Private company
- Founders
- Televisa
- Founded
- 1999
- Headquarters
- Mexico City, Mexico
- Employees
- 300+
- Ownership
- TelevisaUnivision controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Las Estrellas operates an entertainment and streaming service focused on Mexico. Televisa's entertainment site covering telenovelas, celebrities and shows. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Mexico
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Mexico)
- #111 in this index
- Sector rank
- Leading entertainment & streaming site in Mexico
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tvazteca.com | ≈ 21 million / month | #112 class competitor | — |
| vix.com | ≈ 15.7 million / month | #113 class competitor | — |
| milenio.com | ≈ 10.5 million / month | #114 class competitor | — |
What is Las Estrellas?
Las Estrellas (esmas.com) is an entertainment and streaming service serving users in Mexico. Televisa's entertainment site covering telenovelas, celebrities and shows. It ranks #111 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Las Estrellas?
The site is operated by TelevisaUnivision, founded by Televisa. The company was established in 1999 and is headquartered in Mexico City, Mexico. It employs around 300+.
Traffic and audience
Traffic estimates place Las Estrellas at roughly 35 million visits per month, about 1.2 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Las Estrellas makes money
Revenue comes primarily from digital advertising, alongside .
Competitors in Mexico
Its closest rivals include tvazteca.com, vix.com, milenio.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
Las Estrellas is founded in Mexico City, Mexico.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #111 among the most visited websites in Mexico.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Las Estrellas?
Las Estrellas is operated by TelevisaUnivision. Private company structure, based on public filings and press reporting.
Where is Las Estrellas headquartered?
Las Estrellas is headquartered in Mexico City, Mexico.
When was Las Estrellas founded?
Las Estrellas was founded in 1999 by Televisa.
How many employees does Las Estrellas have?
Las Estrellas employs approximately 300+ people.
What is Las Estrellas's revenue?
Las Estrellas's revenue: ≈ $100 million annual revenue (est.).
Who are Las Estrellas's competitors?
Main competitors in Mexico include tvazteca.com, vix.com, milenio.com.
How does Las Estrellas make money?
Mainly digital advertising.
Is Las Estrellas publicly traded?
No — Las Estrellas is not listed as an independent public company; it is operated by TelevisaUnivision.
How many visitors does Las Estrellas get?
Third-party estimates place Las Estrellas at roughly 35 million visits per month, mostly from Mexico, with 74% mobile traffic.
Is Las Estrellas safe?
Las Estrellas is an established entertainment & streaming site founded in 1999 and ranked #111 in Mexico; use the official domain esmas.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsesmas.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMexico and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos