Kiwilimón
A Mexican recipe and cooking video site.
Kiwilimón at a glance
Kiwilimón is a food & delivery website and one of the most visited sites in Mexico, currently ranked #113 in the country. It was founded in 2009 by Not publicly disclosed and is headquartered in Mexico City, Mexico. Today Kiwilimón is owned by Kiwilimón. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through digital advertising, branded content. Its closest rivals include recetasnestle.com.mx, cocinavital.mx, directoalpaladar.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in Mexico, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Mexico86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Mexico
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| kiwilimón | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Mexico web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in Mexico
Company information
- Website
- kiwilimon.com
- Sector
- Food & Delivery
- Owner
- Kiwilimón
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2009
- Headquarters
- Mexico City, Mexico
- Employees
- 100+
- Ownership
- Kiwilimón controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $15 million annual revenue (est.)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $15 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Kiwilimón operates a food and grocery delivery platform focused on Mexico. A Mexican recipe and cooking video site. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Branded content
Products & services
International presence
- Primary market
- Mexico
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Mexico)
- #113 in this index
- Sector rank
- Leading food & delivery site in Mexico
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| recetasnestle.com.mx | ≈ 18 million / month | #114 class competitor | — |
| cocinavital.mx | ≈ 13.5 million / month | #115 class competitor | — |
| directoalpaladar.com | ≈ 9 million / month | #116 class competitor | — |
What is Kiwilimón?
Kiwilimón (kiwilimon.com) is a food and grocery delivery platform serving users in Mexico. A Mexican recipe and cooking video site. It ranks #113 among the most visited websites in the country in this index, within the food & delivery category.
Who owns Kiwilimón?
The site is operated by Kiwilimón, founded by Not publicly disclosed. The company was established in 2009 and is headquartered in Mexico City, Mexico. It employs around 100+.
Traffic and audience
Traffic estimates place Kiwilimón at roughly 30 million visits per month, about 1 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How Kiwilimón makes money
Revenue comes primarily from digital advertising, alongside branded content.
Competitors in Mexico
Its closest rivals include recetasnestle.com.mx, cocinavital.mx, directoalpaladar.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2009
Kiwilimón is founded in Mexico City, Mexico.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #113 among the most visited websites in Mexico.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns Kiwilimón?
Kiwilimón is operated by Kiwilimón. Private company structure, based on public filings and press reporting.
Where is Kiwilimón headquartered?
Kiwilimón is headquartered in Mexico City, Mexico.
When was Kiwilimón founded?
Kiwilimón was founded in 2009 by Not publicly disclosed.
How many employees does Kiwilimón have?
Kiwilimón employs approximately 100+ people.
What is Kiwilimón's revenue?
Kiwilimón's revenue: ≈ $15 million annual revenue (est.).
Who are Kiwilimón's competitors?
Main competitors in Mexico include recetasnestle.com.mx, cocinavital.mx, directoalpaladar.com.
How does Kiwilimón make money?
Mainly digital advertising, branded content.
Is Kiwilimón publicly traded?
No — Kiwilimón is not listed as an independent public company; it is operated by Kiwilimón.
How many visitors does Kiwilimón get?
Third-party estimates place Kiwilimón at roughly 30 million visits per month, mostly from Mexico, with 89% mobile traffic.
Is Kiwilimón safe?
Kiwilimón is an established food & delivery site founded in 2009 and ranked #113 in Mexico; use the official domain kiwilimon.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskiwilimon.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMexico and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos